Arcade Content’s Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa’s premier digital awards.
Rob took home Bronze in the Branded Content category for Sanlam One Rand Family, a five-part documentary series about a South African family living beyond their means, who have their salaries paid in one rand coins for one month to give themselves and their country a new perspective on spending and saving.
Rob also picked up Bronze in Online Video for Johnnie Walker Wager, where South African racing champ Gugu Zulu bet Mika Häkkinen that he could train a racing enthusiast with no experience to come within five seconds of the Formula One racing legend’s best lap time at Kyalami Race Track.
Rob directed both campaigns for King James, the second most awarded agency overall.
“Congratulations to King James and Rob,” says Colin Howard, Arcade’s MD. “Rob’s featured at every South African awards show in the last 18 months, winning 14 Grand Prix, Ad of the Year or Gold Awards, as well as a Bronze Lion at Cannes. He makes complex, unscripted, tightly-edited, multi-episode narrative documentaries like One Rand Man and Wager seem easy. We’re delighted by his continued development as a director, not just on narrative work like this, but also visually, as we saw with his travelogue from his trip to Iceland. We couldn’t have asked for a better start for him.”
Arcade director Lebogang Rasethaba was also nominated for Online Video Production for his Khuli Chana brand film for Absolut and Agency of the Year winner Native VML. Overall, campaigns Arcade worked on had 11 nominations, including five within the video categories.
Sanlam One Rand Family
Johnnie Walker Wager episode 4
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INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.