There’s still time to submit your best direct marketing campaigns! The deadline for the 15th annual DMASA Assegai Integrated Marketing Awards has been extended to Tuesday 23 September 2014. With just seven days to go until entries close, now is the time to display all your creative solutions, their foundations firmly in sound business principles, which generated measurable results.
The Direct Marketing Association of Southern Africa and the lead sponsor, the South African Post Office, are looking forward to receiving well targeted and imaginative campaigns. The judges will be looking at ROI and great strategic thinking in the entries they receive. “With the number of new categories this year, we anticipate effective, innovative work to be submitted which spans every aspect of digital and traditional direct marketing,“ says Alastair Tempest, COO of the DMASA.
Nominate your work in any of the categories open for entry, and because entry this year is online, all supporting materials can be uploaded on the dedicated website. Go to assegaiawards.co.za for all the help you need. The online portal makes the entry process a lot slicker and quicker.
Although markets continue to change and evolve, marketing is the business of getting, keeping and growing customers effectively. As such, marketing management must be recognised as both a skill and a discipline – we look forward to celebrating your success.
Save the Date: The Assegai Awards Dinner will be held on Thursday 06 November, hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.
Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at http://assegaiawards.co.za/
Since its inception, the DMASA’s Assegai Integrated Marketing Awards has recognised and rewarded excellence in all spheres of Direct Marketing. Just as Assegai spear is aimed carefully and with precision at its prey with one singular purpose, so too does good direct marketing mark its target.
This year – its number 15 on the Direct Marketing Landscape- brings with it new energy and lots of change. We have refined various touch points for our awards journey and are looking forward to bringing an upbeat and spectacular Gala Evening. This platform will allow us to remain focussed on the true nature of the Assegai Awards – acknowledging breakthrough strategies, creative brilliance and outstanding results in all direct marketing media.
We have now 39 categories, including mobile marketing, digital marketing, direct response marketing in all media, activations, e-commerce and postal direct marketing. The key today for direct marketing is that it is data-driven and has measurable results. It is in essence effective marketing, and this is emphasised in the judging of the Awards.
At the Direct Marketing Association of Southern Africa, our focus remains to facilitate both knowledge and professional development opportunities in the industry. The Assegai Awards remain pivotal in delivering on this mandate.
Each year the awards attract a growing number of entries, proof of its relevance and respect as a benchmark of direct excellence by agencies, corporate brands, NGOs, government departments and more.
Some key dates to this year’s Assegai Awards are the following:
Awards Entry deadline: 15th September
Judging commences: 29th September
Gala Awards evening: 6th November