Seven days to get your entries into the Assegai Awards

Posted: September 18, 2014

There’s still time to submit your best direct marketing campaigns! The deadline for the 15th annual DMASA Assegai Integrated Marketing Awards has been extended to Tuesday 23 September 2014. With just seven days to go until entries close, now is the time to display all your creative solutions, their foundations firmly in sound business principles, which generated measurable results.

The Direct Marketing Association of Southern Africa and the lead sponsor, the South African Post Office, are looking forward to receiving well targeted and imaginative campaigns. The judges will be looking at ROI and great strategic thinking in the entries they receive. “With the number of new categories this year, we anticipate effective, innovative work to be submitted which spans every aspect of digital and traditional direct marketing,“ says Alastair Tempest, COO of the DMASA.

Nominate your work in any of the categories open for entry, and because entry this year is online, all supporting materials can be uploaded on the dedicated website. Go to for all the help you need. The online portal makes the entry process a lot slicker and quicker.

Although markets continue to change and evolve, marketing is the business of getting, keeping and growing customers effectively. As such, marketing management must be recognised as both a skill and a discipline – we look forward to celebrating your success.

Save the Date:  The Assegai Awards Dinner will be held on Thursday 06 November, hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.