Shift Joe Public, communications design agency, walked away with four Golds, two Silvers and a Craft Certificate.
“Taking home four out of 27 professional Golds awarded over this weekend is a true testament to the exceptional, hard work our team has achieved over the last year,” said Executive Creative Director, Shift Joe Public, Maciek Michalski.
The highly awarded Fonts of the Future concept sprang to life as a fund raising initiative for One School at a Time. Learners at Forte High School in Soweto were asked to expand on their future career dreams. Then they were asked to write out the alphabet. Each learner’s handwriting was scanned, traced and programmed into a font, which was then categorised according to the students’ dreams. Fonts were then collaborated into a beautifully crafted font book and are also available for purchase online. Funds raised through the book and online purchases serve to bring the hopes and dreams of these learners to life, one letter at a time.
“Fonts for the Future has brought so much to each of the learners involved. Not only are they so proud to be published, but the funds being raised will serve to create real opportunities for them,” said MD, One School at a Time, Bronwyn James.
See more: Fonts of the Future
Also winning a Gold for Antalis Start Your Day with Paper was a creative concept that connected designers and the Antalis’ range of paper products. A series of 25 bespoke paper coffee cups made up of Arjowiggins papers were created to showcase the unique characteristics of the range. Cups were beautifully crafted giving each individual cup a character according to the paper being showcased. Just as a designer would start their day with coffee, so too, with these designer Antalis cups, starting their day with paper.
See more: Start Your Day with Paper
Loeries 2014: Shift Joe Public Wins
|Silver||Brand Identity & Collateral Design – Logos||Fonts For The Future||Fonts For The Future||Fonts For The Future|
|Gold||Brand Identity & Collateral Design – Direct & Promotional Mail||Antalis||Arjowiggins Paper Range||Start The Day With Paper|
|Gold||Publication Design – Book; Magazine & Newspaper Design||Fonts For The Future||Fonts For The Future||Fonts For The Future|
|Silver||Publication Design – Annual Reports; Brochures & Technical Literature||South African Maritime Safety Authority||South African Maritime Safety Authority||Expanding Possibilities|
|Campaign Gold||Design Mixed-Media Campaign||Fonts For The Future||Fonts For The Future||Fonts For The Future|
|Craft Gold||Design Crafts – Typography||Fonts For The Future||Fonts For The Future||Fonts For The Future|
|Craft Certificate||Design Crafts – Typography||Antalis||Arjowiggins Paper Range||Start The Day With Paper|
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.