When tasked to reach a large audience on a small budget by client Safarilink.co.za, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.
“Cat videos. The internet can’t seem to get enough of them. When our client asked us to come up with a cost effective way to promote their services, we decided to make a few videos of our own, featuring those cats the client is most at home with,” said Executive Creative Director, Mike Barnwell.
The agency created two 20 second ads – Dramatic Cat and Saber Cats – which were placed as pre-rolls before some of YouTube’s most popular cat compilations.
Agency: FCB Cape Town
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Creative Group Head/Art Director: Riaan Van Wyk
Art Director: Hannes Esterhuyse
Production Companies: Black Ginger, HelloMotion
Audio Engineer: Arnold Vermaak
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.