John Brown Media, a leading global content agency, has been selected by Spur Steak Ranches to publish Totem, their quarterly edutainment magazine. Packed with fun activities for children and distributed in more than 230 restaurants nationwide, Totem is the biggest circulating kids’ title in South Africa and features ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team.
In keeping with Spur’s family-focused, fun ethos, each issue reflects a passion for good food and family values; jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun filled Spur Secret Tribe Adventures comic.
“For over 40 years, Spur has been part of the South African family and we’re thrilled to be working on an iconic South African brand which promotes strong family values,” commented Lisa Visser, Totem magazine publisher. “Publishing Totem magazine allows us to break into the kids market locally, bringing us in line with our international agency, which produces a significant amount of content for the younger audiences.”
Totem editor Riekie Human will lead the Secret Tribe editorial team. Riekie has extensive editorial experience, having worked on a diverse range of titles including Private Edition, Shape, Obrigado, Edgars Club magazine and Proudly South Africa. Her grasp of the local publishing industry and success in working with clients to deliver a magazine that meets their objectives, will ensure that Totem is a must-read magazine for children.
This is the first kids-oriented publication for John Brown Media, which also produces print and digital content solutions for blue chip brands such as Pick n Pay, Edgars and Discovery.
The latest issue, which is themed around Science, will be in Spur restaurants from the end of June 2012.
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John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.