Egg Films’ Sunu directed Coming Home, Ogilvy Johannesburg’s new Castle Lager ad celebrating 120 years of the iconic South African beer.
The bromance road movie follows a group of friends as they track down the missing link in their group, Siya, who’s been traveling across Africa for years.
This was Sunu’s second Castle ad this year for Ogilvy, following on from their popular, star-studded Superfans collaboration.
Sunu worked with largely the same cast, leveraging this to craft warm, authentic performances that suggested a real sense of shared history. His key focus was to make the audience feel the depth of the friendship, so that the final reunion would be genuinely emotional.
Taking it a step further, Sunu insisted on shooting part of the job in Malindi, Kenya to capture the authentic textures of both the location and the cast.
The result is a miniature blockbuster: a distinctly African celebration of good beer, good friends and good times, and a moving, message-on-a-bottle bromance about the lengths friends will go to for each other.
Watch more of Sunu’s work at http://eggfilms.tv/south-african-commercials-director/sunu/.
Title: Coming Home
Brand: Castle Lager
Agency: Ogilvy & Mather Johannesburg
Creative director: Terry McKenna
Senior copywriter: Justin Oswald
Senior art director: Georja Romano
Agency producer: Lesley-Anne Roe
Director: Sunu Gonera
Director of photography: Alard De Smidt
Production co art director: Wendy Fredriksson & Michael Linders from Wigwag
Production co producer: Julia Schnurr / Vjorn Du Toit
Executive producer: Colin Howard / Kerry Hosford
Editor: Gordon Midgley
Post production co: Bladeworks
Music: Marc Algranti, Pulse Music NY
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ABOUT EGG FILMS
Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials.
Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way. Egg is a regular inclusion in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature.
With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Egg has expanded beyond advertising, exploring documentaries and music videos, as well as developing feature films.
Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.
:: Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
:: Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
:: Gold Lion at Cannes
:: Gold Andy Award
:: Gold, Silver and three Bronzes at the Clio Awards
:: Two Golds at the New York Festival
:: Six Grand Prixs, 37 Gold and many Silver and Bronzes at the south african Loerie Awards
:: Being the most awarded production company at the Loerie Awards in South Africa for 2013
:: Winning Creative Circle Ad of the Year 2013
If you’re feeling nostalgic, check out our favorite work from the Noughties here.