The 2016 APEX awards is now open for entries
The Association for Communication and Advertising (ACA) announced today that the 2016 APEX awards season is officially open. The ACA is the official, representative body for the Communications and Advertising profession in South Africa that hosts the annual APEX awards.
The awards program was launched in South Africa 1995, following the success of effectiveness awards programs globally. Countries such as England, Canada, Australia, New Zealand and Ireland established similar programs as far back as 1980 and have since become the most sought after advertising and awards programs globally because they represent a robust defence of how advertising and communications works. Without awards of this nature, the profession would have very little moral leg to stand on in a business world that has become increasingly cynical and value-conscious.
Agencies and their clients are invited to enter their best work, i.e. communications campaigns that generated a measured and proven return on investment, into the 2016 APEX awards. Given the importance of the APEX awards and what it represents, the standard is high and will not be compromised.
Entrants are required to submit case studies detailing their campaigns and how all possible factors other than the campaigns have been considered as causes for brand success and in so doing, systematically prove a case for the campaigns themselves as being the cause for the brand success.
“The purpose of the APEX awards is to encourage agencies and their clients to develop new, higher, best practise standards for measurement of advertising and communications campaigns and it promotes a better understanding of the business and why spending money on advertising and communications is a business investment – not an expense” explained Odette van der Haar, ACA CEO.
There are three APEX categories into which campaigns may be entered – they are:
- Launch – for brands or services that are less than 12 months old with no significant history of advertising.
- Change – for new campaigns from previously advertised brands that resulted in significant short-term effects on sales and/or behaviour – short-term being within a period of no more than 18 months.
- Sustain – for campaigns that benefited a business by maintaining or strengthening a brand over a long period, i.e. 36 months.
“An APEX award represents both strategic and creative effectiveness which positions winners as being leaders of a profession that is constantly evolving and redefining creativity and effectiveness,” explains Andy Rice, Chairman of the APEX 2016 Jury.
Compulsory briefing sessions for all entrants will be held at the aaa campuses in Johannesburg and Cape Town, as follows:
- Johannesburg: 14H00 to 16H00 – Thursday, 28 January 2016
- Cape Town: 14H00 to 16H00 – Tuesday, 2 February 2016
At these sessions, entrants will receive information on how to enter, compile and win an APEX. While attendance is free of charge, seats are limited – booking of seats is essential. To book a seat at one or both of the briefing sessions, send an email to apex@acasa.co.za.
The annual APEX awards is hosted by the ACA with key partner, SABC and sponsors Millward Brown and Unilever.
For more information about the APEX awards, details on how to enter, key dates to diarise, entry fees and so much more, visit http://www.acasa.co.za/apex.aspx , email apex@acasa.co.za or call the ACA on (011) 781 2772/3.
Related
Telephone: +27 (0) 11 781 2772
Fax: +27 (0) 11 781 2797
Website: www.acasa.co.za
Email: ceo@acasa.co.za
Physical Address:
1st Floor,
ACA House,
Corner Bram Fischer Drive & Bond Street
Kensington B, Randburg
Postal Address:
PO Box 2289
Parklands
2121
Related
Ticket sales open for the #APEX2016 events!
APEX awards deliver more effectiveness with addition of the #APEX2016 Master Class
ACA celebrates 159 new entrants into the profession
aaa welcomes a new chairperson
#Budget2016 from a marketing and communications perspective
Finding the best agency-fit with the ACA Agency Locator
aaa Johannesburg campus extends registrations to 15th Feb
The 2016 APEX awards is now open for entries
Dr Krishna Govender appointed as director of academia at the AAA School of Advertising
Joint statement issued by the ACA and AdReview
AAA School of Advertising boasts 40 finalists in Loeries student categories
2015 APEX awards results celebrate effectiveness in advertising!
The ACA announces the 2015/2016 Board of Directors
Principal and MD of the ACA’s AAA School of Advertising to retire
2015 APEX gala event tickets are almost sold out!
APEX awards 2015 judging process takes shape
APEX Awards 2015 is calling for entries
The ACA announces the Loeries and APEX Awards Collaboration
AAA School of Advertising flying high on Loeries success
AAA School graduates go on to clean up at Loeries
The ACA and AAA School launch whyadvertising.co.za
2014 APEX awards a resounding success!
The ACA announces the 2014/2015 Board of Directors
Tickets for the 2014 APEX Awards Gala are now on sale
2014 APEX Awards – Deadline Extensions Granted!
Budget Speech 2014 – An advertising perspective
2014 APEX awards — the jury is out!
The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.