The Jupiter Drawing Room (Cape Town) awarded Budget Insurance account

Posted: April 11, 2013

Agency chosen through creative pitch for through-the-line offering

The Jupiter Drawing Room (Cape Town) has been brought on board to work with  short term insurance company, Budget Insurance. The agency won the account through a creative pitch, with its track record of implementing strong branded retail work playing to its advantage.

Budget Insurance provides a variety of mainly short term insurance products, including car, home, business and building insurance, as well as personal loans. The brand is a large player in the short term insurance category, with a strong value offering.

Jupiter will be looking at innovative ways to invigorate the already successfully brand, along with implementing a game changing strategy. The work will include complete a through-the-line strategy and implementation, including advertising, strategy and design.