Tough bikers come out for Tough Rides: Brazil on Travel Channel

Posted: July 28, 2016

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JOHANNESBURG – Tuesday, 26 July 2016: More than 50 Harley Davidson® bikers from the H.O.G. Clearwater Chapter rode in an impressive convoy to Greenstone Shopping Centre earlier this month, to promote and celebrate the launch of Tough Rides: Brazil, a new show premiering on Travel Channel.

Tough bikers come out for Tough Rides: Brazil on Travel Channel

Lynne Mackenzie & Partners (LM&P) a Mortimer Harvey OmniChannel company, organised the bikers’ breakfast run that ended in a scrumptious spread at the Greenstone Mall Bread Basket with top lifestyle media representatives and entertainment from talented Brazilian dancers.

The event was the culmination of a week-long Harley Davidson exhibition at Greenstone Mall, supported by inmall advertising, local newspaper inserts, social media, SMS and email communications.

Tough Rides: Brazil premieres on Travel Channel (DStv Channel 179) on Saturday, 23 July at 20:00. Don’t miss Ryan Pile as he begins a 10 000-mile motorcycle trip from Rio de Janeiro deep into the Amazon jungle.

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For further information, please contact:

Jacques Verster at Mortimer Harvey

Tel:      +27 (0)11 996 2833

Cell:    +27 (0)83 276 9009

Email: jacques@mortimerharvey.com

URL:     mortimerharvey.com

 About Tough Rides: Brazil

In Tough Rides: Brazil presenter Ryan Pyle takes on one of his toughest rides yet – a 10 000-mile motorcycle trip around South America’s biggest country, Brazil. His journey begins in Rio de Janeiro, where he’ll complete his preparations and head north towards Salvador, Brazil’s first capital city. Ryan rides deeper into the Amazon Basin, takes a boat along the Amazon River and flies over the Rio Negro. Can he survive crashes, jungles and sand dunes? Saddle up and find out on Tough Rides: Brazil, Travel Channel (DStv Channel 179).

About Mortimer Harvey

Mortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing and integrated communications company that delivers hard-working strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.

The company delivers true OmniChannel solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields.

 

Mortimer Harvey Advertising and communications, including above-the-line, below-the-line, promotions, shopper and retail marketing, digital, CRM and direct marketing.
MH Africa Middle East OmniChannel services, plus go-to-market strategy development informed by data-driven insights operating across Africa and the Middle East.
MH Digital Content development and implementation for online, social, mobile, app and digital platforms.
MH Public Relations Public relations and media management.
Boom.Studio A new record label that challenges traditional music marketing.
Gravitate Multi Video Programming and content generation.
Kulcha.Click Influential tastemakers creating authentic brand experiences at the intersection of culture and content.
Loyal Solutions A state-of-the-art, Cloud-based loyalty programme management platform with real-time benefits.
Stream.Digital Live and on-demand video streaming and content distribution.
LM&P Brand promotions, events and experiential marketing.

 

For further information, please contact:

Jacques Verster at Mortimer Harvey

Tel: +27 (0)11 996 2833

Cell: +27 (0)83 276 9009

Email: jacques@mortimerharvey.com

Web: mortimerharvey.com

 

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