Agency Managing Director, Lindsay Leppan said, “Y&R Durban has become synonymous with servicing retail and FMCG brands, so this win is significant as it opens doors to a new industry category. The win of this account affords us the opportunity to exercise our expertise across the client’s diverse employee profile. Over the past six years, we’ve evolved into, what can now be described as a fully-fledged through-the-line agency and we look forward to demonstrating that through this partnership.”
Transnet Port Terminals is one of five operating divisions of Transnet SOC Limited, South Africa’s state-owned freight transport and handling company. Y&R will be servicing 13 terminals across seven South African ports, namely Richards Bay, Durban, East London, Ngqura, Port Elizabeth, Cape Town and Saldanha.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.