Vizeum SA retains BMW & wins MINI South Africa account

Posted: March 11, 2015

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Following an integrated and competitive pitch process, BMW Group South Africa has reappointed Vizeum as its media strategy, planning and buying agency for its above-the-line and digital communication business. However, for the new contract period, Vizeum has also been appointed the media strategy, planning and buying agency for MINI South Africa.

The agency has won prestigious industry awards including a Gold Roger Garlick Award in 2012 for the BMW 1 Series outdoor projection game, in the ‘best use of out of home’ category.

“Strategic partnerships ensure that BMW South Africa maintains its competitive edge in the premium segment and is the epitome of innovation,” said Guy Kilfoil, BMW South Africa’s General Manager for BMW Brand Management and BMW Group Marketing Services.

“Over the past four years we have maintained a strong working relationship with Vizeum; they are innovative thinkers and are a perfect match for a leading brand like BMW. We are excited to continue our partnership with them,” Kilfoil adds.

Vizeum Media South Africa retains the BMW South Africa business after initially acquiring the account in 2010. Core services offered by the agency will include media strategy, planning and buying.

“From the onset Vizeum has strived to adopt the key brand values for both BMW and MINI – in doing so we have been able to unlock an exciting new partnership with MINI and building on an existing relationship with BMW. We look forward in continuing to find relevant and innovative award winning solutions to truly connect with consumers,” says Tanya Schreuder, Director at Vizeum.