All the winners — the Assegai Awards 2014

Posted: November 6, 2014

 

The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry’s calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry….

Assegai-Awards_Logo_Final_

“We were truly inspired by some of the entries we saw this year,” says Alastair Tempest, Chief Operating Officer of the DMASA. “Marketers rose to the occasion and created exceptional campaigns. The judges were really tested to find the best of the best. The calibre of creativity and the use of innovative technology driving the campaigns this year were truly ingenious.”

An Assegai Award does not give honours for extravagant production values or enormous budgets. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media, from mail and print to digital, from mobile to broadcast. It rewards effective, measured marketing. As competition within the marketing industry heats up, clients are looking for true investment in their brands and campaigns, this includes return on investment, winning consumers, retention, and laying the foundation for long term business success. According to research just unveiled by the GlobalDMA (of which DMASA is a member) investment in direct marketing in SA is growing at higher rate than in most of the other 16 countries surveyed. The Assegai Awards clearly are a relevant and an important part of the marketing landscape.

Pieter Swart, Group Executive: Mail Business of the South African Post Office, lead sponsor of the Awards says: “We are proud to be associated with the Assegai Awards, and we enjoy the exciting work showcased. Our relationship with the direct marketing industry is one of long standing and we are honoured to be a part of rewarding and recognising excellence.” Other sponsors include:

Absa; Bizcommunity; Blue Label Data Solutions; Digital Planet; Effective Intelligence; Information Capital; List Perfect; Mark Lives; Merpak Envelopes (Pty) Ltd ; Nedbank; Nex Media; Ogilvy; P:Cubed; Standard Bank and The Marketing Site.

The Assegai Awards brings together the leading agency, brand and supply experts. “It was a great opportunity to encourage the industry to be collaborative and have a unified vision. The DMASA’s emphasis on training resources and guidance encourages best practice and integrity, along with professional and ethical business conduct remains entrenched within the industry,” concluded Tempest.

The following is a complete list of this year’s Awards winners.  All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Congratulations!

 

Awards Title of Entry Company Name
MEDIA AWARDS
3D Bronze Red Bull X-Fighters Media Kit Publicis Machine
Direct Mail: Addressed Campaigns Gold Nedbank Brighter Tomorrow Personal Loans Campaign Lesoba Difference
Gold Nedbank Best for You Personal Loans Campaign Lesoba Difference
Gold Nedbank Next Step Personal Loans Campaign Lesoba Difference
Gold SOS Christmas Mailing 2013 5th Dimension
Silver Nedbank What you Need Personal Loans Campaign Lesoba Difference
Silver SOS Recipe Mailing 2014 5th Dimension
Bronze BA Credit Card launch Mortimer Harvey
Leader SOS Seed Mailing 2013 5th Dimension
Direct Response Mass Media: TV, Print, Out-of-Home and Radio Bronze Myths OPENCO The Open Collaboration
Leader Virgin Money WTF card campaign Mortimer Harvey
Face to Face Activations / Field Marketing Silver MWEB WiFi Virtual Wine Tour Ambrosia Brand Experience Agency
Silver Vaseline Skin Analysis in 60 Seconds Liquorice & Minanawe
Bronze Momentum: FPI Campaign Lesoba Difference
Bronze Shield B+W Top Gear Festival Activation Gorilla Creative Media
Bronze Stimorol Sensations Activation POD Communications
Bronze Rewards & More Field Activation The Foschini Group
Bronze Pin Pop School Tour Nungu Marketing & Distribution
Leader The Heartfelt Project Fine Healthcare
Experiential Media Silver PoloTag OgilvyOne South Africa
Silver MINI “minilectrix” Gloo
Silver Make Think Become Did BNRY & Jupiter Drawing Droom JHB
Leader SMoD – Street Museum of Design iKineo
Leader Smith & Nephew Visionaire Fine Healthcare
Leader Journey of Water OgilvyOne South Africa
Mobile SMS, MMS Silver KFC Ka-Ching Dash Ogilvy & Mather Johannesburg
Bronze POND’S flawless radiance 7 Day Challenge Gorilla Creative Media
Mobile Marketing: Interactive (Display, Games, (pull) Banner ads, Mobi Sites) Gold BMW “are you 2 enough” Gloo
Silver BMW 2 Series – Are you 2 Enough? Vizeum South Africa
Silver KFC Ka-Ching Dash Ogilvy & Mather Johannesburg
Silver PoloTag OgilvyOne South Africa
Bronze Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa
Bronze bookly NATIVE VML
Search Marketing: SEO and PPC Silver Direct Axis SEO Illumination Campaign ROGERWILCO
Bronze HealthCart.co.za SEO Sprout, by iKineo
Leader ooba SEO campaign ROGERWILCO
Leader Genesis Medical David vs Goliath SEO project ROGERWILCO
Online: Banners, Micro sites, Websites and Other Gold FNB “League of Innovators” Gloo
Gold Capitec Bank #AskWhy Quirk Cape town
Silver Capitec Bank Website Quirk Cape town
Bronze Tiger Brands Beacon Easter Campaign EOH Digital
Leader #GLAadventure iProspect
E-commerce Leader HP Shop’s Makeover Digital Planet
Telemarketing: Outbound Gold ABSA Rewards Outbound Sales Campaign NEXT
Gold Cell C GET MORE NEXT
Social Media (Social Media Platforms) Gold Absa RooiBokke Cerebra, Base2, Playmakers, Thackwell & Whittaker on behalf of Absa
Gold The Street Store M&C Saatchi Abel
Silver SuperSport World Cup Live Levergy
Silver PoloTag OgilvyOne South Africa
Bronze Magnum Pink & Black Twitter Auction Liquorice, The Hardy Boys & Marcus Brewster
Bronze Nandos 16 Pictures Publicis Machine
Email Marketing Gold MINI “the new original” Gloo
MULTI CHANNEL / BORDER AWARDS
Integrated Direct Marketing Campaigns Gold FNB “League of Innovators” Gloo
Gold Ke Yona NATIVE VML
Silver Inflation Bulldog 99c Communications
Silver PoloTag OgilvyOne South Africa
Silver Johnnie Walker Meet Your Match King James
Silver The Hungry Lion Lucky Bucket Quirk Cape Town
Bronze Democratic Alliance – General Election Campaign 2014 M&C Saatchi Abel
Bronze Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa
Bronze Tropika Island of Treasure Six 7 Different Kinds of Smoke
Leader Golf R digital launch campaign OgilvyOne South Africa
Leader For The Bold Mortimer Harvey
Leader 1818 Clubhose Driver Notabene
RELATIONSHIP MARKETING AWARDS
CRM Programmes Gold Momentum 947 Cycle Challenge Demographica
Silver Adidas 3Stripes Prime Arc
Bronze Momentum: Passion for Life Campaign Lesoba Difference
Loyalty Programmes Silver CELL C GET MORE Stratitude (Pty) Ltd
ERM: Employee Relationship Marketing Gold REDbutler Stratitude (Pty) Ltd
Gold NTT One Million Absa Bank Limited
Silver Switchlab Innovation Management Program Afrocentric Health and Inter-net
Silver Multichoice MLIFE Stratitude (Pty) Ltd
Bronze Momentum: DNA ERM Programme Lesoba Difference
Bronze 10/10 – mConnect Intranet Relaunch The Actuate Group (Pty) Ltd
Database and Analytics Innovation Silver Incremental Response Lift Modelling Nedbank Personal Loans
CRAFT AWARDS
Most Effective Use of Content Gold Johnnie Walker Meet Your Match King James
Silver Your Legend Lives On 99c Communications
Bronze Standard Bank Financial OMNICOMMEDIAGROUP SA
Leader Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa
Branded Content Silver The Volkswagen Golf R OgilvyOne South Africa
Silver Zinger Double Down Ogilvy & Mather Johannesburg
Bronze Ke Yona NATIVE VML
Bronze Standard Bank Financial OMNICOMMEDIAGROUP SA
Leader Johnnie Walker Meet Your Match King James
Leader Your Legend Lives On 99c Communications
Leader Kreepy Krauly Wrangler Retroviral and Ebony + Ivory
Leader Dentyne Anytime OgilvyOne South Africa
Art Direction Gold Where Women Walk Base2
Gold Habari Media Pow Wow Calendar Publicis Machine
Gold PoloTag OgilvyOne South Africa
Gold Absa Private Bank Staff Campaign Mortimer Harvey
Silver World Leisure Holidays – Children of The Pool OPENCO The Open Collaboration
Silver FNB “League of Innovators” Gloo
Silver World Leisure Holidays – Little Shop of Toddlers OPENCO The Open Collaboration
Bronze Red Bull X-Fighters Media Kit Publicis Machine
Innovative Solutions Gold The Street Store M&C Saatchi Abel
Silver App launch-Mission Control studio with personalised responses and LCD mail pack to social influencers Standard Bank
Bronze FutureNOW iKineo
Bronze PUMA “VISAR” Gloo
Leader MINI “minilectrix” Gloo
Leader Discovery Wellness Experience BNRY
UX, Interface and Navigation Design Gold BMW “are you 2 enough” Gloo
Bronze Golf R digital launch UX and Navigation OgilvyOne South Africa
Use of New Technologies Gold bookly NATIVE VML
Silver Chocnology NATIVE VML
Bronze ATNS: Video Booklet Campaign Lesoba Difference
Apps Bronze BMW “are you 2 enough” Gloo
SPECIAL DIRECT AWARDS
Non Profit Direct Marketing Campaign Gold The Exchange NATIVE VML
Gold The Street Store M&C Saatchi Abel
Bronze Journey of Water OgilvyOne South Africa
Leader Save the Children – SA Cares Micro Site 5th Dimension
Leader Buckets of Love Campaign Downes Murray International
Student Direct Marketing Campaign Gold Phyllis Robertson Home Coin-laying Student group from University of Pretoria
Gold Human Trafficking Impact Communication Agency University of Johannesburg
Bronze Human Trafficking Ignite Solutions University of Johannesburg
Public Benefit Direct Marketing Campaign Silver Guardians Campaign Downes Murray International
INDIVIDUAL AND COMPANY AWARDS
Organisation of the Year
Direct Marketer of the Year
SME of the Year
Young Direct Marketer of the Year Faheem Chaudhrym M&C Saatchi Abel
Agency of the Year
Brand of the Year Nex Media Magazine
DMA HALL OF FAME Julian Ardagh
SAPO Nkosi Award Lesoba Difference Direct Mail: Addressed Campaigns Nedbank Brighter Tomorrow Personal Loans Campaign