A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle’s racy urban prowess and drive home its pay-off line, ‘go Play’.
Each execution features a scenario in which the 86 driver needed to get somewhere – and fast – so that he could ‘go play’. The scenarios range across various interests, depending on the people Toyota wants to target, but all have the same ending: the 86 driver arrives at the desired destination before the chat is over messaging his friend ‘I’m outside’.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.