Compiled by the Creative Circle, the annual league table is measured on a points-based system, factoring in results across local and international award circuits. These include the likes of Cannes Lions, D&AD, Clio’s, One Show, Loeries, Eagles and of course, its very own ‘Ad of the Year’, which is the last of the points to be tallied for this league table, and took place in April 2014.
The Creative Circle ‘Ad of the Year’ award is renowned for being very difficult to win, though Y&R’s acclaimed Hope Soap project took first place within the Experiential category, cementing the agency’s position in the ranking.
Graham Lang, Y&R SA’s Chief Creative Officer expressed the following about this achievement, “We take great pride in achieving this landmark position for the agency. The ranking is especially significant since Rui Alves: Y&R Johannesburg’s Executive Creative Director and I have worked feverishly to raise our creative reputation. The South African advertising industry is becoming more and more competitive, but we are an ambitious group. Rui and I have a relentless demand for the best in creativity, and our team knows that nothing less than the best will suffice.”
Georgian Crescent East
Private Bag X9
Telephone, Fax & Email:
Tel: +27 (11) 797 6300
Fax: +27 (11) 797 6400
Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.