Y&R South Africa and sister agency, NATIVE VML, recently acquired the business for University of Cape Town (UCT) Graduate School of Business (GSB), with the three-year contract encompassing ATL, Brand, Communication and Media Strategy, BTL and Digital services.
The account was awarded to the duo after a combined chemistry session, where it became apparent that the formidable Y&R/NATIVE VML team was the perfect fit for UCT’s GSB.
“Y&R and NATIVE VML demonstrated a clear understanding of our mission to grow inspiring, intelligent, innovative and ethical professionals for the emerging market economies and beyond,” says Saskia Hickey, Market Intelligence and Strategy Manager for GSB. “We are really excited to marry the serious side of business management and leadership with innovative business thinking that reflects our particular ethos as a business school.”
According to Andrew Welch, CEO of Y&R South Africa, the feeling is mutual. “We have not yet worked with a client in the postgraduate tertiary education category and look forward to partnering with UCT GSB to help source and grow tomorrow’s business leaders. We are pleased to welcome the account to the Y&R/NATIVE VML stable.”
Georgian Crescent East
Private Bag X9
Telephone, Fax & Email:
Tel: +27 (11) 797 6300
Fax: +27 (11) 797 6400
Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.