Creative Circle briefed Y&R Cape Town to come up with a creative concept for a ‘save the date’ and invitation to the Creative Circle Ad of the Year awards, taking place on Tuesday, 26 March at The Venue in Johannesburg. Agency Art Director, Brinke van Zyl and Copywriter, Aadil Dhalech were given the open brief challenge.
Their idea was simple: “Winning Ad of The Year is really, really hard. Almost impossible in fact. But also not completely impossible.”
Hyperbolic scenarios where dreamt up using members of the Creative Circle Executive Committee, which you were more like to see than win Ad of the Year. It was all brought together with the payoff line:
“It’s impossible to win. But also not.”
The campaign was received extremely well by both industry people and the Executive Committee, who relished being the butt of our jokes. It was done in good fun, after all.
Click on the link to view a video of the creative duo behind the work: http://www.whyweare.co.za/article/creative-circle-ad-of-the-year
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.