Y&R pokes fun with Ad of the Year Creative Campaign

Posted: March 14, 2013

Creative Circle briefed Y&R Cape Town to come up with a creative concept for a ‘save the date’ and invitation to the Creative Circle Ad of the Year awards, taking place on Tuesday, 26 March at The Venue in Johannesburg. Agency Art Director, Brinke van Zyl and Copywriter, Aadil Dhalech were given the open brief challenge.

Their idea was simple: “Winning Ad of The Year is really, really hard. Almost impossible in fact. But also not completely impossible.”

Hyperbolic scenarios where dreamt up using members of the Creative Circle Executive Committee, which you were more like to see than win Ad of the Year. It was all brought together with the payoff line:

“It’s impossible to win. But also not.”

The campaign was received extremely well by both industry people and the Executive Committee, who relished being the butt of our jokes. It was done in good fun, after all.

Click on the link to view a video of the creative duo behind the work: http://www.whyweare.co.za/article/creative-circle-ad-of-the-year

Y&R Ad of the Year Save the Date