Y&R SA At Loeries – Best Year Yet

Posted: September 23, 2013

23 September 2013

Left to right: Loeries Presenter, Nkanyezi Masango (Y&R CT: Creative Director), Justin Joshua (Y&R CT: Creative Group Head), Loeries Presenter, Rowan Foxcroft (Y&R CT: Art Director) and Gareth Owen (Y&R CT: Art Director)

Left to right: Loeries Presenter, Nkanyezi Masango (Y&R CT: Creative Director), Justin Joshua (Y&R CT: Creative Group Head), Loeries Presenter, Rowan Foxcroft (Y&R CT: Art Director) and Gareth Owen (Y&R CT: Art Director)

Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates its most successful year yet. The agency was awarded in the traditional, design and digital categories, earning itself one Gold, four Silver and three Bronze Loeries, plus two Craft Certificates. These results are testament to Y&R’s performance culture and its efforts to being seen as a competitive rival that sits amongst the industry’s best.

Agency Chief Creative Officer, Graham Lang commented on the achievement saying, “I’m very proud of our progress. Our flag is flying high and the praise we received for the depth and breadth of our work is overwhelming.”

The campaigns that won metal were on behalf of SKYY Vodka ‘Pineapple’, Land Rover ‘Destinations’ and ‘Webtropolis’, Hope Soap, XtraSpace ‘Storage Business Card’ and Playboy ‘Gutter’. The full list is detailed below;

 Playboy: Gutter

  • Campaign Bronze for Tactical use of Magazine
  • Silver for Mobile Advertising

 XtraSpace: Storage Business Card

  • Bronze for General Collateral

 Hope Soap

  • Bronze for uBuntu
  • Silver for Alternative Media & Field Marketing

 Land Rover: Webtropolis

  • Craft certificate for Art Direction
  • Craft certificate for Illustration
  • Gold for Poster

Land Rover: Destinations

  • Campaign Silver for Outdoor

SKYY: Infusions Pineapple

  • Silver for Packaging and Industrial Design
  • Creative Use of Paper Award