2012 Pendoring Winners: Digital drought broken, Ogilvy walks away with Prestige Award

Posted: September 21, 2012

After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.

The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.

MK is…(for kykNET’s dynamic music channel MK) won gold in no fewer than four categories and a silver in another. In the categories TV/cinema (with a production budget under R500 000), Digital mixed media, Integrated Campaign and Internet/mobile/interactive communication it won gold, and in Live events, activations and direct marketing it took silver.

This year, Pendoring for the first time awarded the Umphetha Award with a cash prize of R20 000 for the overall winner in the Truly South African category (TV, radio, general and integrated campaigns). Organisers decided on the name Umpetha, as it means champion/the best in Zulu. Work in all indigenous languages competes in the Truly South African category.

The overall student winner for this year comes from the University of the Northwest. Natasha Prinsloo won a one-year internship with Draftfcb, as well as a R10 000 study bursary for her entry Blink Stefanus Zef Motorbykomstighede in the category Craft: for design.

This year a total of 21 gold and 22 silver Pendoring trophies were awarded to agencies and students. Judges thought long and hard, and thoroughly debated their decisions. They all agreed that the quality of entries this year in general was extremely high.

When it comes to gold and silver awards, the dynamic Johannesburg-based agency Joe Public came out tops with five gold and three silver Pendorings, with Ogilvy Johannesburg a close second with four gold and three silver.
Draftfcb Johannesburg boasts three gold and one silver Pendorings, House of Brave one gold and two silver, TBWAHuntLascaris Johannesburg and Etiket two gold each, Black River FC and Net#work BBDO one gold and one silver each, and The Jupiter Drawing Room (Cape Town) and ninety9cents (Cape Town) two silver trophies each. MetropolitanRepublic and Dojo115 took one silver Pendoring each.

The winners of Ads24’s T-shirt competition, which was held for the third time this year with the slogan “Vier jou Erfenis” (Celebrate your Heritage) were also announced at the awards evening.

The winner, Dylan Fortune from Ogilvy Johannesburg, took home an Apple MacBook Pro. Vanessa De Castro and Greta van der Merwe from Joe Public Ignite (joint second) each won an Apple Ipad2. Wayne du Rand from Zoom Advertising Cape Town, in the third place, won an Apple Iphone 4S.

2012 PENDORING WINNERS

TV/cinema (with a production budget over R500 000)
Gold
Title: Snor
Agency: Draftfcb Jhb
Advertiser: Lexus
Silver
Title: Vermis
Agency: MetropolitanRepublic
Advertiser: ` FNB

TV/cinema (with a production budget under R500 000)
Silver
Title: Deon
Agency: Ogilvy Johannesburg
Advertiser: Pendoring 2011

Non-broadcast video & film
Gold
Title: MK is…
Agency: Ogilvy Jhb
Advertiser: MK

Radio
Gold
Title: Indian/Skotse Klokkespel (campaign)
Agency: Draftfcb Jhb
Advertiser: Vodacom
Silver
Title: Donsie
Agency: DDB South Africa
Advertiser: McDonalds South Africa
Silver
Title: Gerda se Geheim/Manie en Katrien (campaign)
Agency: Draftfcb Jhb
Advertiser: Toyota Care

Newspapers
Silver
Title: Blougroen/Groen/Rooi (campaign)
Agency: ninety9cents
Advertiser: Checkers

Magazines

Gold

Title: Boetie en sussie/Bose tweeling/Die nuwe kêrel/
Ma se oogappel/Skoonma
Agency: TBWAHuntLascaris Jhb
Advertiser: Tiger Brands

Silver

Title: Coco/Evita/Mumtaz (campaign)
Agency: Joe Public
Advertiser: Lip Ice

Posters

Gold
Title: Die Geliefde President/Die Hervormer/Professor
Houtwerk/Springbok Perderuiter (campaign)
Agency: House of Brave
Advertiser: Blink Stefanus (beer)

Gold
Title: Neef/Niggie/Oom (campaign)
Agency: Joe Public
Advertiser: Lip Ice

Out-of-home
NO AWARD

Internet/mobile/interactive communication
Gold
Title: Die LAPA Hoofkarakter-soektog
Agency: Etiket
Advertiser: LAPA Uitgewers
Gold
Title: MK is…
Agency: Ogilvy Jhb
Advertiser: MK
Silver
Title: Wie’s Bang
Agency: Dojo115
Advertiser: Van Coke Kartel

Digital mixed media campaign
Gold

Title: Die LAPA Hoofkarakter-soektog
Agency: Etiket
Advertiser: LAPA
Gold
Title: MK is…
Agency: Ogilvy Jhb
Advertiser: MK

Integrated campaign
Gold
Title: MK is…
Agency: Ogilvy Jhb
Advertiser: MK

General – Original Afrikaans
NO AWARD

General – Retail
Silver
Title: Blougroen/Groen/Rooi (campaign)
Agency: ninety9cents
Advertiser: Checkers

Silver
Title: Spekkie
Agency: House of Brave
Advertiser: Blink Stefanus (beer)

General – Craft
Silver
Title: Die Geliefde President/Die Hervormer/Professor
Houtwerk/Springbok Perderuiter (campaign – art direction)
Agency: House of Brave
Advertiser: Blink Stefanus (beer)
Silver
Title: Huweliksherdenking/Kersfees/Verjaarsdag (campaign – copy writing)
Agency: Joe Public
Advertiser: Lip Ice

Communication design
NO AWARD

Live events, activations, direct marketing
Silver

Title: Boobs en balle
Agency: Ogilvy Jhb
Advertiser: kykNET
Silver
Title: MK is…a pop-up bar
Agency: Ogilvy Jhb
Advertiser: MK

Truly South African

Truly South African – TV
Gold
Title: Balance/iPhone/Whiskey (campaign)
Agency: Net#work BBDO
Advertiser: Ndalo Media
Gold
Title: The Last Dictator Standing
Agency: Black River FC
Advertiser: Nando’s South Africa
Silver
Title: Diversity
Agency: Black River FC
Advertiser: Nando’s South Africa
Silver
Title: Omo Slap
Agency: The Jupiter Drawing Room Cape Town
Advertiser: Unilever

Truly South African – Radio
Gold
Title: Banana/Gobachev/Makalmaan/PeteMaThousand (campaign)
Agency: TBWAHuntLascaris Jhb
Advertiser: Steers
Gold
Title: Beggar Broadcast
Agency: Joe Public
Advertiser: One School at a Time
Silver
Title: Parking Assistant
Agency: The Jupiter Drawing Room Cape Town
Advertiser: Hyundai

Truly South African – General

Gold
Title: SABC News Deaf Awareness
Agency: Draftfcb JHB
Advertiser: SABC
Gold
Title: Twitter Army
Agency: Joe Public
Advertiser: JHHESA
Silver
Title: Ballet Box
Agency: Joe Public
Advertiser: The South African Ballet Theatre
Silver
Title: Censorship
Agency: Net#work BBDO
Advertiser: Webber Wentzel

Truly South African – Integrated campaign
Gold

Title: Run Jozi
Agency: Joe Public, Trigger
Advertiser: Nike

STUDENTS

Students – Traditional Media

Silver
Title: Agter vensters
Advertising school/
Tertiary institution: Northwest University
Product/Service: South African Mental Health Association
Silver

Title: Jannie-verjaar-glase/Familieportrette/Voorkamer (campaign)
Advertising school/
Tertiary institution: Red and Yellow School of Advertising
Product/Service: Visi Magazine

Students – Digital media
NO AWARD

Students – Craft

Gold
Title: Afro Jozi (design)
Advertising school/
Tertiary institution : The Open Window School of Visual Communicaton
Product/Service: Whiteboy Shebeen
Gold
Title: Blink Stefanus Zef Motorbykomstighede (design)
Advertising school/
Tertiary institution: Northwest University
Product/Service: Blink Stefanus

Students – Integrated Campaign

Gold
Title: Selfliefde
Advertising school/
Tertiary institution: Northwest University
Product/Service: Vrede Foundation

Students – Truly South African
Silver
Title: Bum-kissergum/Politissues/Chucky Larm Dolls
Advertising school/
Tertiary institution: Vega The Brand Communication School Cape Town
Product/Service: Big Blue
Silver
Title: Dr Siza Skhova
Advertising school/
Tertiary institution: Vega The Brand Communication School
Product/Service: Owl Rescue 911

PRESTIGE AWARD:
MK is…by Ogilvy Jhb for MK
Category: Digital mixed media campaign

UMPHETHA AWARD:
Run Jozi by Joe Public & Trigger for Nike
Category: Truly South African – Integrated campaign

OVERALL STUDENT WINNER:
Blink Stefanus Zef Motorbykomstighede
Advertising school/Tertiaty institution: Northwest University
(Category: Craft – for design)

Toyota broadens its reach

Posted: July 6, 2016

Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.

Dagbreek Trust gives Pendoring wings

Posted: June 22, 2016

With Afrikaans increasingly being buffeted by strong head winds, Dagbreek Trust, in collaboration with like-minded organisations and role-players, decided to join forces and launch a comprehensive campaign to boost Afrikaans anew and establish the language as a strong brand.

The world beckons… if you enter

Posted: May 9, 2016

Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!

It's all about nation-building

Posted: April 11, 2016

The mission of Pendoring is to promote not only Afrikaans, but multilingualism as well.

Pendoring breaks new ground

Posted: March 23, 2016

Celebrating its 21st year in style, the Pendoring Advertising Awards has truly come of age by opening its doors to all of South Africa’s indigenous languages.

The mother of all parties is waiting!

Posted: September 8, 2015

It’s time again for the party of the year – the glittering event of the Pendoring Advertising Awards at Vodacom World in Midrand on Friday, 30 October. And with Pendoring celebrating its 20th anniversary this year, the gala event promises to be the mother of all parties!

Media24’s loyal Afrikaans audience remains a priority

Posted: August 25, 2015

Loyalty begets loyalty

Posted: August 7, 2015

If there is one company that understands the value of speaking to its customers in their mother tongue, it’s Toyota.

Afrikaans is kykNET’s core business

Posted: July 22, 2015

When people relax in front of their TVs, they feel most at home when the programmes they are watching are in their home language, depicting their culture. And that is why kykNET is once again sponsoring the Pendoring Advertising Awards as Platinum sponsor. It is all about Afrikaans.

Time is running out for Pendoring entries

Posted: July 3, 2015

There are only 28 days left to enter the Pendoring Advertising Awards! If you dream of the R100 000 Prestige prize and how a Pendoring award can give your career a real boost, don’t delay and get your entry ready.

2015 Pendoring judging panel appointed

Posted: July 1, 2015

The judges for this year’s Pendoring Advertising Awards have been appointed and represent some of the top creatives in the country, as well as some of the best and most awarded agencies in South Africa.

Huisgenoot backs Pendoring as Platinum sponsor

Posted: May 19, 2015

Afrikaans is Huisgenoot readers’ mother tongue and because Pendoring Advertising Awards’ aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a Platinum sponsor.

Pendoring 2015 entries now open

Posted: May 6, 2015

Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure.

Afrikaans effective advertising language – Die Dagbreek Trust

Posted: April 23, 2015

Afrikaans effective advertising language – Die Dagbreek Trust

Afrikaans rocks on

Posted: April 14, 2015

Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.

Biggest prize ever for best Afrikaans advertisement

Posted: April 9, 2015

An overseas study trip worth a whopping R100 000 to go and learn from the best in advertising is the alluring prize up for grabs for the Prestige Award winner in this year’s Pendoring Advertising Awards. This is the special prize designed to celebrate the Awards’ 20th birthday.

Pendoring entry deadline extended!

Posted: July 15, 2013

If you still haven’t entered this year’s Pendoring awards, here’s the good news: we’ve extended the entry deadline to 17:00 on 22 July 2013! The bad news is that no further extension will be given.

Pendoring is an important showcase to the world, says Tim du Plessis, executive editor of Afrikaans newspapers at Media24

Posted: June 19, 2013

“The Pendoring Advertising Awards must keep their emphasis on Afrikaans creativity as Afrikaans shares a large advertising stage where English dominates,” says Tim du Plessis, executive editor of Afrikaans newspapers at Media24. “It is on this stage that Pendoring shines a special spotlight on Afrikaans.”

kykNET supports recognition of all vernaculors

Posted: June 12, 2013

“From the outset kykNET has been working towards awareness of the benefits for advertisers of marketing in Afrikaans,” says Karen Meiring, head of Afrikaans channels at M-Net. With its continued gold sponsorship of the Pendoring Advertising Awards the pay channel in the DStv stable is once again substantiating this long commitment and investment, she says.

Our indicators on the road to success

Posted: June 6, 2013

This year marks a historical first for the Pendoring Advertising Awards: there will be two panels of judges to determine the most creative and outstanding advertising work in South Africa. This mammoth task will fall on the shoulders of 18 giants in the advertising world, and one very successful and internationally proclaimed creative. The names of the judges for this year’s awards have just been announced, and Sue Anderson (Co-Executive Creative Director of Crispen, Porter and Bogusky in Los Angeles, in the US) will head both panels as the international judge.

New communications and publicity manager for the Pendoring Advertising Awards

Posted: May 11, 2013

Ernst Swart has been appointed communications and publicity manager for the Pendoring Advertising Awards.

Toyota Awards Pendoring Gold

Posted: May 9, 2013

Toyota South Africa, manufacturer of several of the country’s favourite vehicles as well as its tough Hilux bakkie, has once again come on board as a Gold sponsor of the Pendoring Advertising Awards.

PENDORING 2013: The final destination of success

Posted: May 6, 2013

How to achieve success will be the focus of the campaign with which the Pendoring Advertising Awards want to tempt top players in the industry to enter this popular competition for outstanding advertising this year.

Die Burger regards Pendoring as indispensable

Posted: April 26, 2013

To lose Afrikaans as an advertising language will be a calamity, and if the language were to disappear from the radar screens of advertising agencies, it will be a huge loss to the speakers of the language. “That is why Die Burger is as a golden sponsor still fully supportive of the Pendoring Advertising Awards", says Bun Booyens, editor of this stalwart paper who will turn a hundred in two years’ time.

Ads24 Celebrates Mother Tongue Advertising With Pendoring

Posted: April 11, 2013

Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.

ATKV worth its weight in gold for Pendoring

Posted: March 19, 2013

The ATKV is still as committed to the Pendoring Advertising Awards as when the organisation first conceptualised the competition in 1994, says Japie Gouws, Managing Director of this cultural organisation.

Prestige winners jetting off to USA TEDActive, courtesy of Pendoring

Posted: February 21, 2013

iPads, a video camera, mobile phones, safety matches and a space blanket are the ‘must pack’ items heading for the suitcases being packed by two creative hot shots jetting off to California and TED2013 courtesy of the Pendoring Advertising Awards. Creative directors Frank van Rooijen and James Yeats Smith were members of the 1984 team that conceptualised MK is, the campaign that won Pendoring’s highest accolade, the Prestige Award, at the 2012 awards ceremony.

Umpetha Award: Pendoring celebrates truly South African advertising

Posted: February 13, 2013

Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.

2012 Pendoring Winners: Digital drought broken, Ogilvy walks away with Prestige Award

Posted: September 21, 2012

After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year. The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.

Record-breaking number of Pendoring Finalists

Posted: August 28, 2012

First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town.

Pendoring takes over Cape Town

Posted: August 17, 2012

Pendoring takes over Cape Town.

Pendoring takes gold with record number of entries

Posted: August 14, 2012

Like South Africa’s ‘golden’ Olympic stars recently did in London, Pendoring performed excellently on own soil by setting a new record with the biggest crop of entries over the last 15 years!

2011 winners of Pendoring's Prestige Award take over New York

Posted: August 7, 2012

Riaan van Wyk and André de Wet from Draftfcb Cape Town, winners of the 2011 Pendoring Prestige award, say the Big Apple blew their creative minds wide open, and they already started incorporating some of what they learnt there into their work. This creative duo recently returned from the overseas study trip they won as part of their prize last year.

2012 Pendoring Winners: Digital drought broken, Ogilvy walks away with Prestige Award

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