The objective of advertising and communications is to sell products and/or services and in so doing contribute to a company’s bottom line. The annual APEX awards rewards those campaigns that hit a home run, stood out, turned intrigue into desire, converted fans into followers and followers into fanatics – the work that worked and worked hard to deliver a tangible, measured return on investment and/ or objectives.
The APEX awards goes beyond celebrating communications campaigns that deliver results, it celebrates the ability of the profession to deliver results and drive business success.
“APEX affirms the credibility and the value of creativity in business. It is a testament to our credence as a profession because it affirms our contribution to business success and the economy in general. This affirmation ensures that our profession and sector as a whole maintained, sustained and grown into the future. As they say in the business of advertising and communications – and that’s not all! Proceeds raised from the APEX awards fund skills development and talent in the form of much needed bursaries for deserving students at the AAA School of Advertising,” says Odette van der Haar, CEO of Association of Communications and Advertising (ACA) that hosts the annual APEX awards.
Apart from being an essential business tool that affixes value to credentials for agencies, marketers and leading brands, an APEX award is a definitive manifestation of great ideas meeting great results. APEX recognises the work that worked; the campaigns that demonstrated effectiveness in creativity that extends beyond pictures to creative intellect and intellectual property that is the currency of the industry.
The adjudication of APEX submissions is very stringent because the standard is high given what the award represents for the profession and winners alike. The adjudication panel is made up of captains of industry from various disciplines within the business of advertising and communications including: research, strategy, media, creative direction, marketing and digital. Judges will be scrutinising the case studies of each submission for campaigns that broke through the clutter, had extensive reach and communicated via relevant mediums to reach and resonate with desired target audience. The rigorous adjudication process spans three rounds when submissions will be judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case and insight.
Vice-Chairman of the Jury and CEO of TBWA\Hunt\Lascaris Ivan Moroke says, “APEX celebrates the power of the profession to deliver business results. We are looking for the relationship between creativity and effectiveness; the two are not mutually exclusive but two sides of the same coin. We want admissions that demonstrate loyalty to brand value and effectively taken across consumer groups. We are looking for campaigns that exceeded objectives and went beyond them.”
“We want to see how agencies effectively contributed to their clients businesses and to the success of a brand. We want admissions that are a clear demonstration of the vital role that effective advertising and marketing communications play in business sector,” says Richard Stewart – Managing Director of Millward Brown.
For agencies, winning an APEX affirms their effectiveness and contribution to their clients’ businesses. For clients, winning an APEX affirms their contribution to their company’s bottom line. Winning an APEX is therefore the ultimate testament to the vital role that effective advertising and marketing communications play in business success.
The 2014 APEX awards jury members are:
|Name of Judge||Designation||Company|
|Ahmed Tilly||Executive Creative Director||Black River FC|
|Ana Carrapichano||Group Managing Director||Mediology|
|Ayanda Mbanga||Deputy CEO||Saatchi & Saatchi|
|Boniswa Pezisa||Group MD||Network BBDO|
|David Blyth||Group MD||Yellowwood|
|Doug Place||Marketing Executive||Ster Kinekor Theatres|
|Enzo Scarcella||Chief Marketing Officer||Telkom|
|Fran Luckin||Executive Creative Director||Quirk Johannesburg|
|Gareth Leck||CEO||Joe Public|
|Haydn Townsend||Chairman||Blk Ops|
|Jarred Cinman||Managing Director||Native|
|Jenny Moore||Business Solutions Director||KLA|
|Jeremy Sampson||Group Executive Chairman||InterbrandSampson|
|Lethepu Matshaba||Marketing Director: Personal Care||Unilever|
|Malusi Thu||CEO||BFG Consulting|
|Mariana O’Kelly||co-Executive Creative Director||Ogilvy Johannesburg|
|Michael Cathie||Chief Marketing Officer||Nandos|
|Mimi Nicklin||Strategic Director||34|
|Neil Higgs||Senior Advisor & Head of Innovation||TNS South Africa|
|Odette van der Haar||CEO||ACA|
|Richard Stewart||Managing Director||Millward Brown South Africa|
|Rob McLennan||Creative Founder||King James II|
|Sean Clarke||Operations Director||The Media Shop|
|Virginia Hollis||Managing Director||Magnetic Connections|
The 2014 APEX awards is proudly sponsored by key partners, SABC and sponsors Ads 24 and their brands City Press and Rapport, DSTV Media Sales, Millward Brown and The Sandton Convention Centre.
About the APEX awards
The annual APEX Awards is hosted by the Association for Communication and Advertising (ACA) which is the recognised industry body of the advertising and communications sector of South Africa. APEX recognises and celebrates communications campaigns’ performance excellence by contributing tangibly client’s business and bottom line. Winning an APEX places a real seal on a client and agency team’s achievement because it demonstrates the contribution made by the team through its collaboration and work. Entry into the prestigious APEX Awards is exclusive to agencies that are members the ACA and their clients.
For more information about the APEX awards visit www.acasa.co.za/apex.aspx or call the ACA on (011) 781 2772/3.
The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.