A first as Y&R SA is invited as foreman of D&AD Jury

Posted: February 20, 2013

Y&R South Africa is proud to announce that Rui Alves, Y&R Johannesburg’s Executive Creative Director has been appointed as Foreman of the Radio Advertising Jury for the 2013 D&AD Awards. Since D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity, Rui’s appointment is a great privilege and honour and is indicative of the global respect and Rui-Alvesacclaim that he has earned throughout his career.

2012 was the first year that Y&R South Africa had representation at the D&AD awards, with Graham Lang, Y&R SA’s Chief Creative Officer, judging the Integrated and Earned Media category.

Foremen work with the Jury Manager and a member of D&AD staff to ensure the judging criteria, voting procedures and abstentions are understood and that sessions are conducted fairly and thoroughly. Foremen also guide their judging groups and facilitate the judging process, while inspiring debate and ensuring that discussion is impartial and decisions are taken with objectivity, generosity and integrity.

Rui expressed his pride about his selection, commenting, “The radio category is significant, because it is one of the oldest mediums and captures the biggest audiences, even those in some of the most remote places. The limitation of only being able to hear the brand message via radio presents an interesting challenge for advertisers, that truly encourages creative thinking in order to break through the clutter. I’m very excited about working through the submissions.

Rui started his career in 1990 and has built up an enviable collection of local and international accolades including Loeries, Cannes Lions, Clio’s, D&AD, One Show, New York Festivals, London International Advertising Awards, local and national Addy’s, Creative Circle Ad of the Year Awards and numerous Ad of the Month awards. He has worked on prominent brands such Axe, BMW, Land Rover, Nando’s, US Airways, Nissan & Infiniti, Virgin Atlantic Airways, Standard Bank, Adcock Ingram, Colgate, SAA, Savannah Cider, Investec and OMO.