AAA School of Advertising flying high on Loeries success

Posted: September 25, 2014

The results of the 2014 edition of Loeries undeniably reaffirms the positioning of the AAA School of Advertisings as ‘The Birthplace of Brilliant.  The school has proven to be the leading education institution delivering talent to and for the advertising and communications industry.  This year, as was the case in previous years, the student category was dominated by the AAA School as it notched up an impressive haul of thirteen awards, including 2 Gold, 4 Silver and 7 Bronze.

This year, the AAA amassed a total of 42 finalists, more than any other institution on the short list. The number 42 is, in The Hitchhiker’s Guide to the Galaxy by Douglas Adams, “The Answer to the Ultimate Question of Life, the Universe, and Everything”, calculated by an enormous supercomputer over a period of 7.5 million years. Unfortunately no one knows what the question is. Perhaps however, it could be how many incredibly creative pieces of student work can one institution be shortlisted for?  Reflecting its heritage of providing the industry with some of the most creative and effective minds, AAA students, and let’s not forget their lecturers, accounted for more than a third of all Loeries Student finalists this year.

Loeries awarded to students of the AAA School of Advertising were as follows:

AAA School of Advertising – Randburg Campus

Prize           Category (Student)                                 Brand                   Student

Bronze      Radio Commercials                                           MTN                        Portia Mamosebo

Bronze      Radio Commercials                                           Nando’s                   Kgosietsile Mogorosi

Bronze       Radio Commercials                                          Lion Matches         Kgosietsile Mogorosi

Campaign- Newspaper & Magazine Advertising           Scrabble                  Tanya Das Neves


AAA School of Advertising – Cape Town Campus

Prize          Category (Student)                                  Brand                                               Student

Gold           Collateral Design                                               National Geographic                        Emijl de Kock

Sanri Pienaar

Leigh Pietersen

Emma Philip

Gold           Digital & Interactive Communication          Recollection                                        Melissa Fontini

Shana Sivewright

Silver         Motion Graphics                                               Bronte’s Story                                     Emma Philip

Silver         Package Design                                                 Folklore                                                Emijl de Kock

Silver         Posters                                                                Sleep Cycle                                           Cheyne-Levi Maasdorp

Silver         Outdoor; Collateral & Alternative Media    Beacon                                                  Amy Thompson

Stratos Efstathiou

Bronze      Collateral Design                                               South African Post Office                 Cheyne-Levi Maasdorp

Bronze      Publication Design                                            Inglourious Basterds Universal       PJ Offner

Bronze      Newspaper & Magazine Advertising             Sandisk                                                  Amy Thompson

Simone Pelser

AAA Cape Town Loerie Winners L to R: Phia Le Roux, Simone Pelser, Nicola Acquisto, Emijl de Kock, Jessica Gaertner, Jenna Flynn

AAA Cape Town Loerie Winners
L to R: Phia Le Roux, Simone Pelser, Nicola Acquisto, Emijl de Kock, Jessica Gaertner, Jenna Flynn

In the hotly contested agencies battle, the only ‘traditional medium’ to receive a Grand Prix this year was in the radio category, reaffirming radio’s position as a force to be reckoned with.  Radio campaigns remain highly reliant on the quality of the copywriting and the School is pleased to announce that the Randburg campus made a clean sweep of the student awards in this category.  The result reinforces the position of the AAA School as having the strongest copywriting faculty in the country.  For learners with strong writing skills, the School’s unrivalled success at the Loeries clearly positions it as the go-to institution for those looking to a brilliant and rewarding copywriting career in adland.

“We are extremely proud of our students and of their impressive achievement at the Loeries this year.  At the AAA School we pride ourselves on providing the industry with not only brilliant young minds and future leaders, but minds that challenge the status quo, minds that are ready to take on the industry and make a difference.  We congratulate the winners and wish them well in the future,“ says Ludi Koekemoer CEO of the AAA School of Advertising.

The AAA, owned by the industry through the Association for Communication and Advertising is the only internationally accredited advertising school in South Africa which provide students with numerous benefits. Among these is active industry involvement in terms of lecturer, real briefs, course work and most importantly, the school provides instruction based on the requirements of the industry in terms of  an advertising related qualification.

“Direct industry involvement in the education of our students is evidenced by not only the awards received by students of the school, but by the real world success of our graduates. We can count numerous industry leaders as graduates of our school, and ultimately this is the reward for effectively preparing students for a life in the advertising industry,” concludes Koekemoer.

The AAA School of Advertising Randburg Campus will be holding a series of career workshops during September and October for high school learners.  For more information on dates and availability, please contact the school on 011 781 2772/3