On Tuesday 3rd June 2014, The Association for Communication and Advertising (ACA) held its 67th Annual General Meeting at the AAA School of Advertising campus in Johannesburg. The incoming Board of Directors for 2014/2015 is:
|1||Alistair Mokoena||Managing Director||FCB, Johannesburg|
|2||Andy Sutcliffe||CEO||34 Degrees|
|3||Ayanda Mbanga||Deputy Group CEO||Saatchi & Saatchi|
|4||Boniswa Pezisa||Managing Director||Net#work BBDO|
|5||Chris Primos||Managing Director||Blast Brand Catalysts|
|6||Dale Tomlinson||CEO||The Hardy Boys|
|7||Emmet O’Hanlon||Managing Director||DDB South Africa|
|8||Gail Curtis||Group CEO||Saatchi & Saatchi|
|9||Gareth Leck||CEO||Joe Public|
|11||James Barty (Cape Town Rep)||Group Managing Director||King James|
|12||Jerry Mpufane||CEO||The Jupiter Drawing Room|
|13||Jim Faulds||Chief Operating Officer||JWT|
|14||Justin McCarthy (Durban Rep)||Managing Director||TBWA, Durban|
|15||Karabo Denalane||Managing Director||McCann Worldgroup|
|16||Karabo Songo||Founder/Group Managing Director||Olive Communications|
|17||Mike Gendel||Managing Director||Gendel Strategic Marketing Group|
|18||Mohale Ralebitso||Group Chairman||FCB South Africa|
|19||Neo Makhele||Group Strategic Planning Director||Ogilvy SA|
|20||Nicole Wills||Managing Director||Stick Communications|
|21||Nina Morris Lee||Chairperson||Mojo MotherRussia|
|22||Odette van der Haar||Chief Executive Officer||ACA|
|23||Paul Middleton||Managing Director||Ebony & Ivory|
|24||Sarah Dexter||Managing Director||OIL|
|25||Spero Patricios||Managing Director||The Launch Factory|
|26||Susan Napier||Managing Director||Ireland Davenport|
Outgoing Chair of the ACA, Nina Morris read her report which outlined the ACA’s activities during 2014. Morris stated that 2014 has been a busy year thus far and highlighted that the sector continued to face many challenges during the past fiscal and that the economic climate together with changing face of advertising has resulted in the sector experiencing increased pressure to stay relevant. She added that despite the economic climate, the ACA remained committed to tackling the many issues that faced and supported its members by continually adding value to their businesses.
Morris added that this year the ACA aimed to achieve four primary objectives:
- To serve our members in a relevant and meaningful way and in so doing, offer the membership value-for-money in exchange for their subscriptions paid;
- To promote the value of advertising and communications agencies and their contribution to business success;
- To promote the profession as a viable career destination in order to attract new, fresh talent; and
- To promote the value and power of self-regulation.
She reported that the ACA achieved almost all of the objectives set for the fiscal and those tasks not yet achieved were on track for completion by 31 December 2014.
Morris went on to add that the industry has witnessed positive strides in terms of transformation, since the MACSA Charter was submitted for gazetting under Section 9 which is to have the Charter written into law. With regards to the broader African continent, Morris reported that the ACA was in the process of collating information pertaining to members’ African networks and business operations in order to provide members with an overview of business across the continent.
A new website: www.whyadvertising.co.za was launched. This is a collaboration between the ACA and the AAA School of Advertising to provide all those interested in pursuing a career in advertising and communications with information about the profession, job descriptions and much more.
The ACA website is also currently being updated with a Dashboard for use by potential clients when searching for an agency partner.
Morris further reported that since the last AGM, the ACA welcomed a total of nine new member agencies, including a number of experiential agencies to the membership. The inclusion of experiential agencies was in line with the ACA’s drive to represent not only traditional advertising agencies but all agencies within the broader communications value chain.
In her report, Morris thanked the 2013/2014 Board of Directors and all the members of the various Operations Committees of the ACA for generously giving of their time, resource and intellect to assist the ACA in meeting its mandate. She ended the report saying: “for 2015, the ACA will continue to engender the highest levels of quality, excellence, integrity and relevance for its members. We will remain committed to promoting self-regulation and will continue to provide assistance and support for our members and industry at large in order to remain relevant and build strong, mutually beneficial relationships with all our stakeholders.”
The report also noted that the success of the ACA would not be possible without the continued support of the members, the broader industry and most importantly, the employees of the Secretariat.
The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.