Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker® – the Ultimate, a man-sized 5 sausage Tripleecker®.
Developed by FCB Joburg’s Creative Director Gareth Paul, Art Director Vukani Mpanza and Copywriter Robert Storom, the new 30-second television commercial was shot in Johannesburg by Ian Difford from Hungry Films.
Called ‘Ultimate Delivery’ and targeting males, the commercial uses a simple storyline and great character-acting to elegantly communicate the esteem in which these Debonairs Pizza fans hold their Debonairs Pizzas, and especially the Ultimate 5 sausage Tripleecker®.
The Debonairs Pizza delivery man arrives at an office and he is welcomed inside by a group of young men who are obviously thrilled to be in his presence. Well, that’s what he thinks. The group is really in awe of the 5 sausage Tripleecker®, its three layers and five sausage topping. In their opinion, it truly deserves the red carpet.
Creative agency: FCB
Executive Business Director: Mike Di Terlizzi
Account Director: Sarah Caradoc-Davies
Account Executive: Blaine Roper
Executive Creative Director: Jonathan Deeb
Copywriter: Robert Storom
Art director: Vukani Mpanza
Strategic planner: Jane Jacob
TV production: Vanessa Borthwick
Media planners: Jedd Cokayne – The Media Shop
Production companies: Hungry Films
Directors: Gareth Paul; Ian Difford
Editor: Tessa Ford
Post production: Tessa Ford Post Production, Bladeworks
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
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