Alistair Mokoena to leave FCB Joburg

Posted: November 6, 2014

FCB South Africa CEO, Brett Morris, has announced to staff at FCB Joburg that Managing Director, Alistair Mokoena, will be leaving to take advantage of an opportunity that has opened at Ogilvy.

Morris said it was a sad loss for FCB Joburg; a pity to see Mokoena go when the agency is on such a great course. However, he stressed that FCB has always believed in supporting people beyond their careers at FCB and wished him well in his new position. No decision has been taken regarding a replacement at this stage.

Mokoena joined FCB Joburg in 2012 from of ABSA Retail & Business Bank where he was head of marketing.

He leaves FCB Joburg at a time when the agency has much to celebrate, particularly on the creative front. This includes topping one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Its client, Coca-Cola South Africa, topped the other – the Overall Ranking By Brand table.

Just a few weeks before Loeries in the Sunday Times Top Brands Survey 2014, Coca-Cola South Africa had been named as South Africa’s Favourite Brand, making it two-in-a-row for the iconic brand. In addition, it walked away with a Grand Prix win as the brand that has done the most to uplift the community, 1st place in the Soft Drinks Consumer Category, and 2nd place for the brand that does the most to look after South Africa’s environment and natural resources.

Largely as a result of this performance plus that of other FCB Joburg brands (Eskom, Koo, Old Mutual, Toyota SA, Wimpy), FCB South Africa was awarded the Robyn Putter Top Brand Agency of the Year Award, which is calculated on a points system for agencies with clients that achieved first, second and third place in the survey.

The agency also brought home several awards from the Cannes International Advertising Festival and had a respectable showing at the Pendoring Awards at the end of October.