22 September 2014
Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates.
The agency was awarded Bronze in the Ubuntu Award category for the second consecutive year, this time for Pick n Pay’s Khayelitsha Cookies ‘Scrumptious Cookies’ and also brings home the second consecutive Antalis Creative Use of Paper Award for Johannesburg Zoo ‘See What Comes Out In The Dark’. These results are testimony to Y&R’s maintenance of the creative momentum that has led to a continual climb within the rankings of the industry’s best.
Agency Chief Creative Officer, Graham Lang, commented on the achievement saying, “We are very proud of the high finalist to win conversion this year, and the results reflect a great spread of work between the offices and key clients.”
The campaigns that won metal were on behalf of Caltex ‘Licence to Live’, Gun Free South Africa ‘Two Hands’, Land Rover ‘Herds’, Johannesburg Zoo ‘See What Comes Out In The Dark’ and Pick n Pay’s Khayelitsha Cookies ‘Scrumptious Cookies’. The full list is detailed below:
Alternative Media & Field Marketing: Chevron/Caltex ‘Licence To Live’
2014 Antalis Creative Use of Paper Award: Johannesburg Zoo ‘See What Comes Out In The Dark’
Newspaper Advertising: Gun Free South Africa ‘Two Hands’
Brand Identity & Collateral Design: General Collateral: Joburg Zoo ‘See What Comes Out In The Dark’
Print Communication – Posters: Land Rover Jaguar ‘Herds’
Ubuntu Award: Pick n Pay Khayelitsha Cookies ‘Scrumptious Cookies’
Three Dimensional & Environmental Design: Package & Industrial Design: Land Rover Jaguar ‘Bottle Cap’
Print & Collateral Craft – Photography: Land Rover ‘Herds’
Radio Craft – Original Music & Sound Design: Land Rover Jaguar ‘Car Of Your Dreams’
Click here to view our winning creative work gallery.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.