Posted: July 22, 2016
Publicis Machine presents: The pretend-you-work-at-an-agency weekend!
Posted: June 20, 2016
The team at Publicis Machine, SA’s leading integrated communications agency is fast earning a reputation for creating great television commercials that effectively interpret the client brief, while resonating with consumers.
Posted: June 5, 2016
Publicis Machine scooped a coveted D&AD Pencil Award for its Play-Doh ‘Cookies’ ad in the Poster category in the D&AD international creative awards for 2016 - one of only two Yellow and 11 Wood pencils to be won by South African agencies. The announcement was made at the awards ceremony in London, last Thursday evening (19 May 2016).
Posted: November 25, 2014
Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country’s top digital minds to bolster its already formidable team.
Posted: February 20, 2014
MACHINE, the award winning integrated agency, was tasked with launching the new website in a way that not only captured the imagination of the audience (both retail and public), but also showcased the many beautiful brands supplied by Prima Toys.
Posted: November 27, 2013
Tasked with creating an innovative and engaging gift for the attendees of the annual Habari Media Tuongee symposium, Machine produced a bespoke gift box that was not only useful and beautiful but that also heightened anticipation surrounding the exclusive networking weekend.
Posted: November 25, 2013
The country’s leading minds in digital judged Andy Gilder, MACHINE’s Head of Group Digital Strategy, South Africa’s Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night.
Posted: October 16, 2013
The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando’s digital account and integrated project work for Adidas.
Posted: October 15, 2013
Machine, AdReview’s Breakthrough Agency of the Year 2013, can’t help but crow about its latest account win: Nando’s digital.
Posted: October 15, 2013
Machine, AdReview’s Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running – having just won two projects from adidas South Africa in a competitive pitch.
Posted: August 5, 2013
MACHINE, the 2013 Ad Review Breakthrough Agency of the Year, continues to grow from strength to strength, prompting an upstaffing to bolster the already formidable team in the Johannesburg office.
The agency, which is only in its second year of operation, has grown by a whopping 42% this year. With a staff complement of 95 across Joburg and Cape Town, and clients including Miller Genuine Draft, Red Bull, Citroen and L’Oreal, the agency is already the country’s fourth biggest independent advertising agency – and getting bigger every day.
Posted: June 25, 2013
Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign.
Posted: April 2, 2013
Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand.
Posted: November 12, 2012
MACHINE recently launched this year’s ingenious Marmite Halloween tactical campaign, ‘Don’t be afraid of the Dark’, which encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.
Posted: September 19, 2012
Consumers are creatures of habit when buying food, a survey by Answered, the research arm of digital agency Machine has found.
“Consumers typically have a brand repertoire when they shop as a means of ‘survival’, owning to the massive brand options available when browsing in-store,” says Adrian Hewlett, the agency’s CEO.
They conducted an online poll last month to test the South African consumer’s relationship with food brands and advertising.
Posted: September 19, 2012
Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions.
In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist business divisions within MACHINE, fostering the growth of the inherent strategic abilities and, in turn selling this turnkey solution to the agency’s existing and potential clients.
Posted: August 1, 2012
Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.
Posted: August 1, 2012
Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.
Posted: August 1, 2012
Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website.
Posted: August 1, 2012
McPherson, ex Ogilvy Cape Town Group Creative Head, has over 11 years of experience working across blue-chip brands such as Volkswagen, Kraft Foods, Castle, Carling Black Label, BP, and Castrol. He is the recipient of numerous prestigious local and international awards, including Loeries, One Show, Cannes, D&AD, Clios, Eagles, and Apex.
Posted: August 1, 2012
Appletiser have appointed Machine as their official Below the Line agency. Machine will handle all BTL creative work, sales and trade promotions for the brand.