BMW SA appoints new CRM agency

Posted: April 13, 2015

Media release

13 April 2015

Johannesburg: Bespoke Direct Marketing Agency Demographica has been appointed as the CRM and Direct Marketing Agency for BMW South Africa following an industry-wide competitive pitch process.

BMW is a prestigious global brand respected for its innovation, agility and fearless approach to push boundaries. Warren Moss, founder of Demographica, says that Demographica threw its hat into the pitching ring against eight significant agencies for this very reason.

Moss believes that BMW is an iconic global brand and legitimate market leader. “BMW is a dream client. We respect and value their work ethic and fearless approach to innovation. Demographica shares the same values. We are excited to take on their business.”

Guy Kilfoil, General Manager Brand Management BMW, Marketing Services BMW Group at BMW South Africa, is equally excited to be working with Demographica. “For us, big data is a vital part of our business and informs all customer interaction. Demographica’s anthropological approach to segmenting data makes it all the more meaningful for our business. The customer insights they offer are vital and we look forward to a long and successful relationship.”

The Demographica team will work closely with BMW South Africa’s client retention management (CRM) team as well as the marketing department, intrinsically looking after both customer loyalty and customer acquisition.

Demographica’s success in the CRM and Direct Marketing space is nothing short of impressive since the company launched just under a decade ago.

Demographica is on the march to align itself with ‘like-minded’ brands. More announcements to follow.



For any queries regarding this press release:


Founder of Demographica.

Warren Moss
Office: 0114477373
Mobile: 082 468 3304

Mr Edward Makwana
Manager: Group Automotive Communications
BMW Group South Africa (Pty) Ltd
Tel: +27-12-522-2227
Mobile: +27-83-717-3184


From entrepreneurial beginnings, Demographica’s business started by pioneering email and SMS advertising in Africa and has continued to grow to become South Africa’s premier big data driven Direct Marketing Agency.

Demographica only takes on clients that are serious about appointing a Direct Marketing Agency that takes responsibility for delivering measurable Return on Investment (ROI) which is driven by anthropological research and world class creativity.

Today, Demographica’s head office is in the leafy suburb of Illovo, Johannesburg. Demographica is an independent, privately held company.