This year saw a strong Joe Public delegation attending Cannes, along with attendees from clients Clover and Nedbank.
Says Pepe Marais, Chief Creative Officer: “Cannes is the global standard for our practise as creative and marketing professionals and it is increasingly becoming important to attend in order to inspire and broaden our thinking. It is indeed the creative advertising platform of the world. Not only was the first week of judging invaluable, but the second week of multiple talks by world leaders followed by an award show every evening where the best of the best are showcased left us hungry to get back and implement our learnings on our clients’ brands.”
Cannes 2015 was a successful year for Joe Public, who returned home with three Canne’s Lions: a Bronze for Promo & Activation for ‘Vote SA’ Cinemark’s experience app, a Bronze for Outdoor for Lovers+ ‘Fine Line’ and a Bronze in the highly coveted Film Lion category, for Dialdirect’s ‘The Notebook’.
“We are extremely proud to have been awarded across various categories, particularly given the calibre of work this year was both inspiring and challenging. Of course, to have walked away with an award in film is a highlight, as creatively it’s one of the highest honours. For Joe Public this is one ripple of Growth and is testament to what is yet to come from our people to help grow our brands and our country,” Marais concludes.
Joe Public’s purpose is to serve the growth of its clients, its people and ultimately its country and the company sees Cannes as the perfect platform to inspire greater and greater output. The insights gathered throughout the week are invaluable to the product of the agency and having the time to socialise with clients outside the everyday work environment is a cherry on top. We look forward to continued annual attendance at this fantastic global event.
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.