We are proud to announce that Carat and Isobar South Africa, together with BBDO Africa and Abbott Mead Vickers BBDO, won a silver and bronze award at the prestigious Loerie Awards.
Their awards list stands as follows:
- Branded Content Video category – Guinness Made Of Black Campaign – Silver
- Integrated Campaign category – Guinness Made Of Black Campaign – Bronze
From left to right: Quinton Jones, Group Managing Director for Carat SA; Graham Deneys, Strategy Director for Carat SSA; Jenna Kreft, Account Director, Carat SA and Lerato Tsotetsi, Account Manager for Carat Johannesburg.
Carat and Isobar are thrilled to announce that through the holistic and integrated approach in which this campaign was delivered, it truly displayed the collaborative culture that Dentsu Aegis Network embodies. By living by the Dentsu Aegis Networks mantra, ‘innovating the way brands are built’, they jointly delivered an exceptional campaign.
“The Guinness Made of Black campaign is a true example of how media campaigns have evolved into rich ecosystems of media and content, designed to choreograph a new relationship between consumers and brands. The win at Loeries is a fantastic result for the team and is testament to their passion to produce great work,” stated Lerina Bierman, Group Manager for Carat Cape Town.
Nicole Dickens, Group Managing Director for Isobar South Africa, said the following about the win;”Key to the success of this project has been the collaboration between Isobar and Carat. The Dentsu Aegis network brings the best of breed together in a powerful way, allowing specialists from its different businesses to converge and transform the brands we work on from beginning to end. This ultimately gives us the space to develop ideas without limits!”
“This win showcases the success of our operating model, collaborative drive as well as our ability to produce work on an international level. A testament to this is the bronze award we received for the Best use of “The Operating Model” at the Dentsu Aegis Network 2014 Global Innovation Awards, for the Guinness Made of Black campaign. The Loeries win and having Carat SA being credited at the Cannes Lions Festival, in the film category for the Made of Black Campaign speaks to the world-class services that we offer our clients,” said Dawn Rowlands, CEO Dentsu Aegis Network Sub Saharan Africa.
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At a glance
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.
Dentsu Aegis Network South Africa
Through our five network brands Carat, iProspect, Isobar, Posterscope and Vizeum, Dentsu Aegis Network provides best-in-class expertise and capabilities in brand, media, digital and specialist communications through our original holistic and integrated approach. Our communications services include digital creative execution, content creation, media planning, marketing, SEO strategy and marketing analytics.