Following a pitch process, SAB has appointed Promise Digital to manage the Castle Lite Lime brand’s digital account. The agency will create and implement digitally-led campaigns to drive awareness, establish brand presence and encourage sampling through the brand’s digital assets, from website to social media pages.
Comments Romy Townsend, brand manager for Castle Lite Lime, “As Promise is already involved in many BTL projects, we’re looking forward to a holistic approach to addressing our objectives for Castle Lite Lime.”
James Moffatt, CEO Promise, says, “We enjoy a great working relationship with the SAB marketing team on both Castle Lite and the new Lime variant, and are thrilled to be able to add value to the brand’s digital objectives.”
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Through creative collaboration, our relationships with clients are rewarding, effective and long lasting.
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(011) 463 2413
Promise Brand Specialists
Block C, 1st Floor
10 Hobart Road
We established Promise with no clients or startup capital in 2005. We were nominated as a finalist for medium-sized agency of the year in 2015 at the annual AdFocus Awards and achieved the endorsement of our industry peers as the “one to watch in South Africa” in 2016.
Since 2005, we have grown into a full service through-the-line agency, with in-house digital integration to offer truly consolidated marketing solutions. Approximately 70 Promise staffers make up the team in Johannesburg.
Our client base ranges from large blue-chip organisations such as SAB-Miller, Renault SA, AfriSam, Virgin and Edcon, through to small business owners and entrepreneurs.
We are an independent, owner-managed agency. Our mantra is to seek notoriety through being exceptional.
Against the new (more stringent) codes, our B-BBEE certification is a healthy level 5. We also have a fully achievable strategy in motion that will see this rating increase to a level 3 by Q3 2016.