The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
Watch the ad here: http://www.youtube.com/watch?v=neRg9YCyJqc&feature=youtu.be.
Created by Draftfcb Johannesburg, the new advert joins the heroine as she emerges from the shopping centre and bumps into Toyota’s Dakar rally driver, Giniel De Villiers.
Having picked up his car keys by mistake, she decides to drive the even more rugged Dakar Rally Hilux home where she – once again – dispatches her husband to the kitchen to make her a sandwich.
Draftfcb Johannesburg sister company, Hellocomputer, has put together a web site for fans to follow the Toyota team’s progress: http://dakar.toyota.co.za.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
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