A haunting solution for the student market

Posted: July 5, 2016
The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being ‘sold’ to. And discerning about where they spend their limited disposable income. So, if you’re a brand marketing to students, how do you surprise, engage and coerce them? You box clever.

Striking gallery-style new offices for M&C Saatchi Abel in Johannesburg

Posted: June 8, 2016
“Brutal Simplicity of Thought” is the abiding philosophy of M&C Saatchi Abel and one that could well serve as the impetus behind the interior design of the advertising agency’s new Johannesburg premises. Restrained, contemporary and modelled on a “less is more” ethos, with the inherent ability to age gracefully, the new offices, based at number nine, 8th Street, Houghton, seamlessly parallel the agency’s award-winning work.

M&C Saatchi Abel helps #GiveChildhoodBack to Africa's youngest patients

Posted: April 18, 2016
M&C Saatchi Abel has conceptualised and executed a campaign to assist The Red Cross War Memorial's Children's Hospital raise funds for an expansion and upgrade.

Is your business drowning in data?

Posted: March 7, 2016
Big data is all the rage in business, but are we looking at the right data? Are we bogged down by too much data? If we are more selective about the data we look at, can we benefit from a more in-depth understanding of the customer?

When Maurice and Charles Saatchi started this agency, it was in the belief that “Nothing is Impossible”. On the wings of such a belief, we opened our doors in South Africa in February 2010 during a very challenging time in the market, and set ourselves the ambitious goal to become South Africa’s leading strategic marketing communications consultancy.

Our belief that “ brave is the new safe” has paid off handsomely. Because since then, we have made significant progress towards that vision by not only growing our talent pool to 150 people, but by being crowned the best performing agency in the M&C Saatchi global network in 2011, and by being recently awarded the Finweek AdReview Breakthrough Agency of 2012. We were also the only integrated agency to receive a AA rating.

We did this by implementing our founding principle of Brutal Simplicity of Thought – where simple messages enter the brain faster and stay there longer. It’s at the heart of everything we do.

As a federation of entrepreneurs, we gravitate around our single rallying call to grow our client’s business through powerful ideas. Along the way we happen to produce some great advertising too. We are an agency of friends. People who like and trust each other. We work hard. We play hard, and we share a flat refusal to accept the status quo. It’s how we are. Clear, unambiguous, honest. And importantly, measurable. Which is why our colours are Black and White.

Our agency has a flat structure that runs its two offices as a singe collaborative business, rather than as individual agencies in different cities. Our fully integrated services are aligned to the business challenge, from channel to connection.

As Dr Seuss once said, “Sometimes the questions are complicated but the answers are simple”.

And we wholeheartedly agree with that.