Toyota broadens its reach

Posted: July 6, 2016
Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.

Dagbreek Trust gives Pendoring wings

Posted: June 22, 2016
With Afrikaans increasingly being buffeted by strong head winds, Dagbreek Trust, in collaboration with like-minded organisations and role-players, decided to join forces and launch a comprehensive campaign to boost Afrikaans anew and establish the language as a strong brand.

The world beckons… if you enter

Posted: May 9, 2016
Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!

It's all about nation-building

Posted: April 11, 2016
The mission of Pendoring is to promote not only Afrikaans, but multilingualism as well.

The Pendoring Advertising Awards, established in 1994 by all the leading Afrikaans media role players, focuses on promoting and rewarding outstanding Afrikaans advertising.

As such, Pendoring has grown into a prestigious event on the advertising calendar since its inception, with considerable cash prizes for category winners, bursaries for students and a study tour abroad for the Prestige Award winner. But Pendoring is also proudly part of the bigger South African picture and recognises and rewards advertising excellence in the Truly South African category that best embodies truly South African pride across all 11 official languages.