Company News Feed

iKineo reinforces its leadership

Manfred Noriskin-Ender is a name synonymous with creative and strategic management. He’s built up his career over the past 27 years across multiple industries, and both local and international brands. After joining customer engagement agency, iKineo earlier this year as a Strategic and Creative Consultant, Noriskin-Ender’s business acumen and inherent people management skills led to his recent appointment as a Business Unit Director (BUD).

34° and Frankie Fenner say it with wors this Heritage Day

There are 11 official languages in South Africa, but everyone speaks braai. Whether it’s a tshisha nyama or skottel, briquettes or wood, Weber or built-in, we all have something in common. 34° partnered with Frankie Fenner Meat Merchants to celebrate the one thing that will be on every grill this Heritage Day. Boerewors.

Hero wins City of Cape Town

After a highly competitive tender process and creative pitch, marketing and communications agency, Hero has been awarded the prestigious City of Cape Town (CoCT) account – competing against some of the most successful agencies in the country.

34° maps out the perfect Campworld destinations

Campworld is a one-stop-store for camping, caravanning and outdoor gear and offers travellers, including backpackers, an extensive option to gear up before they explore South Africa.

Wimpy promises SA’s meat lovers a thrill

A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands’ casual dining destination chain, Wimpy, is promising South Africa’s meat lovers a ‘thrill’ the next time they opt for a grill in one of its restaurants.

FCB Africa notches up 3 ads on Millward Brown Top 10 List

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015’s Most Liked TV Ads.

Publicis Machine presents: The pretend-you-work-at-an-agency weekend!

Publicis Machine presents: The pretend-you-work-at-an-agency weekend!

34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you’re several glasses down and the chat has taken you far from where you started. But, as we all know, words don’t always come easily at first, and with this simple truth in mind, we decided it was time to accept that “the weather” just wouldn’t cut it as conversation anymore. That’s how our limited-edition wine collection, “Awkward Silence”, came to life.

Brand experience innovation

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire. This is the opinion of Added Value Australia director, Sally Smallman, who added that in a world of ever-increasing competition for the consumer’s dollar, […]

The 5 ‘must dos’ for successful brand experience innovation

If brand experience is how brands make a meaningful contribution to culture, brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life.   Brand experience innovation is more important than ever for marketers because today’s consumers are far more interested in what a brand does than what a […]

New Bonitas TVC delivers highly-focused message

A new television commercial from FCB Joburg for Bonitas Medical Fund is delivering a highly-focused message that prompts South Africans to question exactly what their medical aid gives them. According to Melanie Le Roux, Marketing, Branding and Communications Executive of Bonitas Marketing, the Fund is the second largest open medical scheme in South Africa. Administered […]

FCB Cape Town wins Bronze Apex for Savanna ‘New/Different’ campaign

FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.

Toyota broadens its reach

Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.

A haunting solution for the student market

The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being ‘sold’ to. And discerning about where they spend their limited disposable income. So, if you’re a brand marketing to students, how do you surprise, engage and coerce them? You box clever.

Growing young leaders

In January 2016, Joe Public introduced the concept of a junior lead executive committee to create more flow and communication between agency levels and to give young leaders the platform to initiate their own growth.

34° delivers an Instagram Scout challenge for Campworld

Instagram is overrun with users who spend all of their free time outdoors. But these nature enthusiasts have no idea that Campworld is the one-stop shop for all their camping needs. Nor would they ever think of interacting with the brand on social media.

Terence Neale short wins Craft Gold at Cannes Lions & twice at AICP

Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.

At 34° we speak to people, not numbers.

Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.

Retail therapy as Edcon appoints Y&R Network

Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.

Top five ways to win with Character Lab

A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

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