Company News Feed

Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

iProspect South Africa, a member of Dentsu Aegis Network, has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a pitch process of six months.

Dentsu Aegis Network acquires Premier Media Company and Adams Media in Ghana

Dentsu Aegis Network today announces the acquisition of two leading media buying and planning agencies in Ghana, Adams Media Ghana Limited and Premier Media Company GH Limited (“Premier Media”). Adams Media and Premier Media will be rebranded as Carat and Vizeum respectively and collectively form Dentsu Aegis Network locally to become the leading media agency in Ghana, the second largest West African economy.

FCB South Africa wins SA Tourism account

In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.

Top 5 ways to talk to women in 2015

It seems hard to believe, but many companies continue to under-deliver to the 50% of the world’s population that is female. According to Tom Peters, “women are unmistakably in my opinion economic opportunity number 1” and with global earning power of $18 trillion and growing, it’s easy to see why. But if you do sit in a business that struggles to understand the role and influence of women, what are some of the latest things to take note of? Added Value Director (France), Cécile Gorgeon, suggests five.

The feminine plural and today’s archetypes

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.

FCB Joburg tasked to boost awareness for market’s Number 1

FCB Joburg has been tasked by Tiger Brands to boost awareness for Perfect Touch, the number 1 hair styling brand in South Africa.

Y&R appoints Mthuli Bam as head of electronic production

Y&R South Africa recently promoted Mthuli Bam, a veteran senior TV producer who has been with the agency for more than half a decade, to Head Of Electronic Production.

Motivating for a measurement makeover

The advertising industry needs a measurement makeover to keep creativity alive and to do the best job possible for brands.

2015 APEX awards results celebrate effectiveness in advertising!

On the 20th July at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2015 APEX awards gala dinner. Much was celebrated including the 20th anniversary of the awards.

Afrikaans is kykNET’s core business

When people relax in front of their TVs, they feel most at home when the programmes they are watching are in their home language, depicting their culture. And that is why kykNET is once again sponsoring the Pendoring Advertising Awards as Platinum sponsor. It is all about Afrikaans.

The ACA announces the 2015/2016 Board of Directors

On Thursday 9th July 2015, The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting when the following captains of industry were elected to the Board of Directors for 2015/2016.

Bonitas dives through clutter with FCB Joburg

Bonitas, the open medical aid with the highest claims pay-out in South Africa, is ‘diving’ straight through the clutter on the country’s television screens with a commercial from FCB Joburg to remind viewers of its focus – no frills, just great medical aid.

The real face of Mzansi families

The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life policy that leaves a lasting legacy for loved ones to the frozen vegetables we want on their dinner tables.

Principal and MD of the ACA’s AAA School of Advertising to retire

The Association for Communication and Advertising (ACA) announced the retirement of industry stalwart, author and respected academic Dr. Ludi Koekemoer – Principal and MD of the ACA’s AAA School of Advertising – effective from the 31st August 2015.

Alistair Duff joins Y&R SA as head of strategy

In an agency where insight, idea and impact is core to its culture and creative product, Y&R South Africa is thrilled to have renowned ad-man, Alistair Duff, join the team as head of strategy, responsible for agency clients nationally.

‘Save for Change’ changes the game for banking advertising

The universal theme of why and how people earn, save and spend money is beautifully illustrated in ABSA’s new music video “Save for Change.”

2015 APEX gala event tickets are almost sold out!

The Association for Communication and Advertising (ACA) has announced that tickets are on sale for the 2015 APEX awards gala event that is taking place on 20 July 2015 at the Sandton Convention Centre.

Promise sees results

Despite tough macro-economic conditions, Promise has achieved 24% growth in revenue across the group over the past financial year. This includes an astonishing 80% increase from the digital division, Promise Digital.

Growing by design for Shift Joe Public

A new appointment in the leadership of Shift Joe Public signals more growth for the strategically lead design agency. Terri-Leigh Blomeyer, joined the creative talents at Shift Joe Public as the agency’s managing director in March this year.

Posterscope out of home research: National July audit currently underway

Specialist Out-of-Home (OOH) Communications Agency, Posterscope, and its specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa.

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