Company News Feed

Demographica wins MINI account

Bespoke direct marketing agency Demographica has been appointed as the CRM and direct marketing agency for MINI South Africa following an industry-wide competitive pitch process.

Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform

We are very excited to announce the launch of AMNET, Dentsu Aegis Network’s programmatic & real time bidding platform, in South Africa. Jaco Lintvelt joins AMNET to lead this new division of the business in South Africa.

Lebogang Rasethaba captures a dancing nation

Arcade Content’s Lebogang Rasethaba has found his rhythm with two brand films about South African dance culture.

Afrikaans rocks on

Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.

Charles Pantland — In The Write Place

Y&R Advertising’s newest senior recruit, Charles Pantland joined the Johannesburg agency as creative director this month to creatively head up the Investec and Land Rover accounts.

BMW SA appoints new CRM agency

Bespoke Direct Marketing Agency Demographica has been appointed as the CRM and Direct Marketing Agency for BMW South Africa following an industry-wide competitive pitch process.

10 of the best things about my One Show experience — Graham Lang

10 of the best things about my One Show experience — Graham Lang,
CCO of Y&R South Africa and Africa.

Biggest prize ever for best Afrikaans advertisement

An overseas study trip worth a whopping R100 000 to go and learn from the best in advertising is the alluring prize up for grabs for the Prestige Award winner in this year’s Pendoring Advertising Awards. This is the special prize designed to celebrate the Awards’ 20th birthday.

Y&R and NATIVE VML win UCT Graduate School of Business account

Y&R South Africa and sister agency, NATIVE VML, recently acquired the business for University of Cape Town (UCT) Graduate School of Business (GSB), with the three-year contract encompassing ATL, Brand, Communication and Media Strategy, BTL and Digital services.

Hellocomputer turns 10

Ten years ago, a start-up called Hellocomputer was created. The belief was simple: digital would become an indispensable part of consumer’s lifestyles.

Lowe + Partners SA — Lowe flying with 14 new business wins

Lowe + Partners SA has enjoyed 14 new business wins over the past four months. This latest growth comprises projects from six new clients, as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.

Lebogang Rasethaba’s new short film celebrates Soweto Marathon

Arcade Content’s Lebogang Rasethaba co-directed A New Belief: The People’s Race with German Stephan Wever. The inspiring short film celebrates the Nike Soweto Marathon, which returned last November after skipping a year in 2013 for the first time since it began in 1992.

“Salon Party” TVC promotes male circumcision

Brothers for Life, a brand of the Center for Communication Impact (CCI), recently launched The #MMCZing campaign with the intention of breaking the convention of males speaking to males around the topic of circumcision.

Hero plugs into the global code market

Full-service South African marketing agency, Hero has announced the launch of its new company, Hero Plugins. The business takes it place alongside Hero Films, launched in 2014, in a suite of independent companies with Hero as the majority shareholder.

Isobar & Carat SSA win Bronze at the Global Dentsu Aegis Network Innovation awards

Dentsu Aegis Network Sub-Saharan Africa is excited to announce that both network brands, Carat Division and Isobar, have won bronze at the Global Dentsu Aegis Network Innovation Awards for Best Use of the Dentsu Aegis Network Operating Model.

SAMAs give Kyle Lewis the perfect birthday present

After winning Best Music Video at last year’s South African Music Awards (SAMAs), Arcade Content’s Kyle Lewis is again one of the five nominees for this year’s prize. He’s up for In Defence of My Art, Tumi’s music video featuring Reason and Ziyon.

iProspect SA wins gold at the Dentsu Aegis Network Global Innovation Awards

iProspect is thrilled to announce that it has won the Gold Award for Best Use of Branded Content for the Mercedes-Benz GLA Adventure campaign at the Dentsu Aegis Network (DAN) Innovation Awards.

Vizeum SA retains BMW & wins MINI South Africa account

Following an integrated and competitive pitch process, BMW Group South Africa has reappointed Vizeum as its media strategy, planning and buying agency for its above-the-line and digital communication business. However, for the new contract period, Vizeum has also been appointed the media strategy, planning and buying agency for MINI South Africa.

FCB Paris sends 1st creative into space

At FCB Paris, we want to conquer new territories. With limitless ambition we’re ready to meet new challenges, determined to go further and to take you there with us. How? By following the crazy idea to send the first advertising creative into space with more than 36,000 balloons.

Careers24 ad directed by Terence Neale features at Creative Circle Awards

The Careers24 three-part campaign for Ogilvy Cape Town directed by Terence Neale of Egg Films has featured in the top three best spots in Ad of the month as voted for by creatives in the industry. This follows its popularity on Ad of the Week for Marklives along with the campaign becoming a conversation starter on social media.

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