Company News Feed

Wongiwe Siwisa new account director at Lowe Johannesburg

Lowe and Partners Johannesburg has appointed Wongiwe Siwisa as account director. She joined Lowe and Partners as account manager in 2014 and has made a huge impact in a short space of time.

34 launches Happy Sundays for Coca-Cola

The Coca-Cola Company came to 34 with a “Home Spotters” brief, 34 came back with a shopper solution that addressed the reality facing shopper moms.

Graham Lang flies SA flag at international award shows

Graham Lang, Y&R South Africa’s chief creative officer, has been invited to join the jury at two of the industry’s top international awards shows: The One Show and The New York Festivals.

Terence Neale wins Best Music Video at One Screen

Skrillex Ragga Bomb, directed by Egg Films’ Terence Neale, was named Best Music Video of 2015 at Wednesday night’s One Screen Awards, produced by The One Club and held at Sunshine Cinemas in New York.

Y&R joins the world’s best

Based on a peer recommendation programme and his world-class talent, Werner Marais, Y&R Cape Town’s Creative Director, has been invited to sit on The New York Festivals 2015 International Grand Jury.

Dani Hynes of Egg Films directs new First For Women

Dani Hynes recently directed a five spot campaign for First For Women with Black River FC’s creative team of Ahmed Tilly, Vanessa Gibson, Lufuna Mavhungu and Ilze Venter. This series of ads was created around the insight that man logic causes men some lapses in practical reasoning.

Sunfoil Facebook Page achieves impressive results

In a proactive effort to support the sponsorship of the Sunfoil Test Cricket Series between South Africa and the West Indies, Y&R Durban and the agency’s shopper marketing unit, Labstore SA launched a hugely successful Sunfoil Facebook campaign.

Arcade & Egg up for five video Bookmarks

Arcade Content and Egg Films’ directors have five nominations in the Branded Content and Online Video, Audio and Music categories at the 2015 Bookmarks.

Bobby’s looking for love in Coca-Cola’s summer TVC

Bobby, the handsome and street smart Border Collie who starred in the popular ‘Share a Coke’ campaign, is looking for love in Coca-Cola’s new summer TVC currently flighting.

Five paradoxes that luxury brands should not forget

Jaslin Goh, managing director of the strategic brand consultancy famous for growth, Added Value Hong Kong, shares five paradoxes that luxury brands should not forget.

International Hotel School welcomes Y&R as new agency partner

Y&R South Africa’s Durban office was recently awarded the account for International Hotel School, Africa’s leading hotel school. The agency will be providing an integrated offering, including ATL, PR and Media.

Terence Neale of Egg Films directs Careers24

Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24.

Hero growing today from deep digital roots

With digital work dominating its pipeline, Hero’s dedicated 18- strong digital team is currently expanding to meet client demand; and having a compelling employer brand is enabling Hero to attract and retain the cream of the talent crop.

Toyota SA launches new Etios Cross with TVC from FCB

Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa’s BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.

Top 5 ways to win with positive ageing

It’s a fact many marketers in established economies are having to come to terms with: populations are getting older. And it’s not just in the West: China will have the largest population over 65 years old by the year 2030. Gone are the simple days when marketers could target their products and services through mass media at younger audiences in an attempt to engender lifelong loyalty.

Positive ageing: The age of tomorrow

Today, marketers and brand ambassadors are beginning to grasp the importance and urgency of responding to the huge and ever-expanding opportunity represented by seniors. Our once ‘age-phobic’ society is quickly transforming into a world where seniors are rehabilitated, where ageing is no longer something to be feared, and where science and technology are working hard to push the boundaries of longevity.

Disruptive innovation driving branding for good

Ecological and social innovations, exciting brand initiatives and purpose-driven marketing that works is driving the trend towards branding for good, particularly in the growing field of impact investment where there is an encouraging show of disruptive innovation. Here are six examples to inspire local marketers and brand custodians.

Tent with a view

FCB Cape Town created this rather witty campaign to showcase the spectacular and every-changing views that a K-Way Panorama tent offers campers.

Social entrepreneur at helm of one of SA’s largest agencies

Well known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.

Dylan McLean to grow Connect Joe Public

Joe Public is proud to announce the appointment of Dylan McLean as the executive creative director and managing partner of its new Johannesburg-based digital offering, Connect Joe Public.

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