Company News Feed

Y&R South Africa attracts heavyweight talent

Late last year, Y&R South Africa made two senior appointments including Sampa Diseko, as strategy director, and Christo Nel as associate executive creative director on the Pick n Pay account.

Joanina Pastoll, ECD of Lowe Cross Colours as part of Lowe + Partners SA Jury President at LIA

Joanina Pastoll, ECD of Lowe Cross Colours was privileged to be selected as the Jury President at the London International Advertising Festival for Design and Packaging – held in Las Vegas.

APEX Awards 2015 is calling for entries

APEX awards 2015 – The Association for Communication and Advertising (ACA) is pleased to announce that the 2015 APEX awards season is officially open

Looking at mobile media trends in 2014

It’s great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and it’s my belief that 2015 will hold really exciting progress both for the industry and MMA SA.

Small gift, giant gesture

The Giant Flag, a new and innovative project in South Africa, is offering global citizens the opportunity to make a ‘giant’ gesture with a small gift.

Engen and Wimpy’s new TVC is right on song

As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl.

Jupiter CT introduces the Namibian market to The Bros

The Jupiter Drawing Room (Cape Town) conceptualised a new campaign for Namibia Breweries Limited Windhoek Draught which is aimed at young guys who know what they want. The campaign revolves around a group of friends, The Bros, and was developed after talking extensively to Windhoek Draught’s target market: young, influential, and fun guys.

One Rand Man wins five Golds & a Silver at The Midas Awards

King James’ One Rand Man campaign for Sanlam won a whopping five Golds and a Silver at The Midas Awards in New York. Arcade Content’s Rob Smith, who directed the One Rand Man brand film for King James, congratulates everyone involved.

Bruce Anderson, ECD Lowe & Partners (Jhb) SA, to judge at D&AD Professional Awards

Bruce Anderson has been selected to be a judge at the D&AD awards. In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members.

Hellocomputer named Adfocus Digital Agency of the Year

Hellocomputer made its Financial Mail Adfocus Awards debut this week when it was called to the stage after being named ‘Digital Agency of the Year 2014’.

New Panado TVC from FCB Joburg a ‘how sweet’ moment

A new television commercial from FCB Joburg for Adcock Ingram’s brand, Panado, is tugging at the heart strings of South Africa’s mothers and fathers.

Coca-Cola, FCB Joburg ‘envy’ of SA’s marketing community

Coca-Cola South Africa and FCB Joburg are once again in the news, thanks to their adding the ‘2014 Envy Award’ to their trophy cabinet last night.

34 wins the double

34 is AdFocus’ Specialist Agency in 2014.

34 bringing the sound of hope to ikhaya le Themba

34 has created an initiative to bring the supportive voices of family and loved ones to the sidelines of the iKhaya le Themba sports field.

Rob Smith wins Digital & Experiential at Creative Circle Ad of the Month

Arcade Content’s Rob Smith was the brand film director behind the winning work in both Digital and Experiential at The Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.

Digital triumvirate to drive Publicis Machine

Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country’s top digital minds to bolster its already formidable team.

Why these brands are among the UK’s top 5 growing companies

These five brands are growing at an astonishing rate and featured in The Sunday Times FastTrack 100, a listing of the UK’s top-performing private companies and entrepreneurs. Strategic marketing consultancy, Added Value, takes a quick look at why and what they are doing right from a cultural perspective, proving that being culturally relevant is key to future growth.

Marketing: the next generation

The attributes needed to succeed in marketing are changing fast; tomorrow’s talent will be polymaths, mastering a radically new skill set, argues Added Value’s Bart Michels.

Lifestyle Brands: How to grow in a post-growth era?

by Added Value Australia’s Innovation Specialist, Dennis Wong. It’s no secret that it’s a tough market out there and things are not getting any easier. The burning question that marketers need to address is ‘How do you grow in a post growth era?’

Forget BRIC, think MINT

MINT — Mexico, Indonesia, Nigeria and Turkey — is the theme of ‘Added Value Edits’, a monthly newsletter on strategic marketing thinking that works and disruptive innovation compiled from input provided by Added Value’s offices around the world.

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