Company News Feed

Igniting a partnership with Knorr

Ignite Joe Public has recently been awarded the Knorr Soup business. The below-the-line specialist agency has been awarded the business as part of Knorr’s long-term strategy to redefine its role within the soup category.

Emotional new TVC from Engen highlights commitment to customers

Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.

Taking the plunge this International Coffee Day

In association with TRUTH coffee, Y&R South Africa recently launched the ‘Take the Plunge’ initiative to promote awareness about exploitation in the coffee industry, and will be empowering local coffee shop owners, roasters and suppliers to communicate their commitment to ethically sourced coffee to their consumers.

FCB agencies soar at Loerie Weekend

FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards.

Old Mutual introduces integrated wealth planning offering with campaign from FCB

Old Mutual, at 169 years of age one of South Africa’s most enduring brands in the financial services sector, is highlighting its wealth creation capabilities with a new campaign created by FCB Joburg.

The ACA announces the Loeries and APEX Awards Collaboration

The ACA is pleased to announce a collaboration between the APEX and Loerie awards. With effect from 2015, ACA member agencies will be invited to enter their winning work from Loeries into the annual APEX Awards.

AAA School of Advertising flying high on Loeries success

The results of the 2014 edition of Loeries undeniably reaffirms the positioning of the AAA School of Advertisings as ‘The Birthplace of Brilliant.

Joe Public celebrates growth of its clients, people & country at Loeries

South Africa’s largest independent communications group Joe Public, including Shift Joe Public and Ignite Joe Public, won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).

Another great year at Loeries for Y&R South Africa

Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates.

Added Value strengthens director team

Strategic marketing consultancy, Added Value South Africa, has strengthened its team of directors with the promotion of Camilla Fanning to Associate Director: Brand.

Brands that tackle food waste can woo consumers

As the 30th driest country in the world, with 62% of our available water being used for irrigation, South Africa cannot afford to waste food at the levels it has historically. Like Europeans and Americans, South Africans are beginning to wake up to the consequences of food waste.

Shifting the Brand Design category at the Loeries

Shift Joe Public, communications design agency, walked away with four Golds, two Silvers and a Craft Certificate at The Loerie Awards 2014.

More than gold at the end of Coca-Cola’s rainbow

There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend (Saturday September 20 andSunday September 21, 2014).

AAA School graduates go on to clean up at Loeries

AAA logo

Alumni of the School have won 11 of the 14 Loeries Young Creative Awards handed out in previous years. No wonder the AAA School claims that it is the birthplace of brilliant.

NetFlorist & Harold back to the small screen

Harold, the witty and slightly irreverent ‘voice’ of NetFlorist, will return to the small screen in a series of new commercials for the country’s leading flower and gifting service.

Zooming in on the South African Millennial

Cosmopolitan South Africa recently revealed the results of their #CosmoMillennials survey during events in Cape Town and Johannesburg. Partnering with Joan Snyder Kuhl, a New York-based Millennial expert and consultant, the survey of 3 400 respondents elicited over 34 000 open-ended responses with the aim to better understand the South African Millennial.

The ACA and AAA School launch

In response to the many people who want to know more about the industry and want to be part of it, the Association for Communication and Advertising of South Africa, in association with the AAA School of Advertising, has developed a website called

‘Getdonzey’ – It’s Wimpy’s Big Burger Deal

It’s time for South Africa to ‘getdonzey’ with Wimpy’s Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.

FCB wins Top Brand Agency of the Year Award

FCB South Africa has confirmed – again – its status as the country’s leading brand builder and its client, Coca-Cola South Africa, was named South Africa’s Favourite Brand in the Sunday Times Top Brands Survey 2014.

When Words Fail, Music Speaks

Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica.

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