Company News Feed

Extreme innovation meets behavioural economics

As Humanitarian Aid represents a $25 billion business, Added Value Executive Vice President Purpose Branding and Sustainable Innovation, Leslie Pascaud, examines how the type and amplitude of innovation can have implications well beyond philanthropy.

Ticket sales open for the #APEX2016 events!

The Association for Communication and Advertising (ACA) has announced that ticket sales are open for the 2016 APEX awards events taking place on Thursday, 7 July 2016 in the Ivory Auditorium at The Forum on The Campus in Bryanston – Johannesburg.

Top tips to form a community by creating cultural value

Starbucks’ brand purpose is ‘serving one cup, to one neighbour at a time’. They made it their mission to redefine what ‘neighbourhood’ meant to people, understanding that for most city dwellers this is no longer geographical, but is made up of a small number of disparate places that feel genuinely welcoming.

Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed

A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle’s racy urban prowess and drive home its pay-off line, ‘go Play’.

FCB Cape Town & NetFlorist show guys the power of flowers

NetFlorist, South Africa’s largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays.

Dagbreek Trust gives Pendoring wings

With Afrikaans increasingly being buffeted by strong head winds, Dagbreek Trust, in collaboration with like-minded organisations and role-players, decided to join forces and launch a comprehensive campaign to boost Afrikaans anew and establish the language as a strong brand.

Paving the way for the growth of our clients

Joe Public United is proud to announce their recent partnerships with two new agencies in Africa.

Promise wins Edcon’s Speciality Division business

After an extensive pitch process, Promise has been appointed as the agency of record for Edcon’s Speciality Division.

Mercedes-Benz trucks — disaster averted

As their payoff states, Mercedes Benz trucks are trucks you can trust.

Building profitable relationships

iKineo recently built a campaign on ‘Virtual Reality’ to develop a truly 360–experience on behalf of one of our clients.

Publicis Machine gets the nod for brilliant Cremora ‘’Derby’’ advert

The team at Publicis Machine, SA’s leading integrated communications agency is fast earning a reputation for creating great television commercials that effectively interpret the client brief, while resonating with consumers.

All smiles as #Operation45 documentary series wraps up

Y&R South Africa’s Cape Town office and partners recently celebrated the release of the final instalment of a three-part documentary series on #Operation45, a project that followed the progress of two small boys who received life-changing surgeries to correct their cleft lips.

FCB Joburg helps SA Tourism take INDABA to new heights

Hot on the heels of successfully delivering on its first outing, at Meetings Africa, for South African Tourism after being awarded the multi-million rand account last year FCB Joburg has helped the office notch up another major success, INDABA 2016.

Striking gallery-style new offices for M&C Saatchi Abel in Johannesburg

“Brutal Simplicity of Thought” is the abiding philosophy of M&C Saatchi Abel and one that could well serve as the impetus behind the interior design of the advertising agency’s new Johannesburg premises. Restrained, contemporary and modelled on a “less is more” ethos, with the inherent ability to age gracefully, the new offices, based at number nine, 8th Street, Houghton, seamlessly parallel the agency’s award-winning work.

APEX awards deliver more effectiveness with addition of the #APEX2016 Master Class

Get ready to be inspired by the best brains in the business. This year the APEX awards are upping the effectiveness stakes by doing things a little differently. Two events. One day. 7 July 2016.

Publicis Machine scoops a coveted D&AD Pencil Award

Publicis Machine scooped a coveted D&AD Pencil Award for its Play-Doh ‘Cookies’ ad in the Poster category in the D&AD international creative awards for 2016 – one of only two Yellow and 11 Wood pencils to be won by South African agencies. The announcement was made at the awards ceremony in London, last Thursday evening (19 May 2016).

Connecting with the mass market and creating a shared purpose

We live in a world that is rapidly changing. Every day more and more channels, options and ideas come to life, allowing us to access the latest technological advances as well as the latest devices every few months, at only a moment’s notice.

Touchdown for!

The last three years have seen momentous growth for Africa’s biggest online Publisher

Effective Measure launches data solution “emPower” in Africa!

Effective Measure, leading digital audience data provider in the Middle East and Africa announces the expansion of its emPower product, which is now available in Africa!

Effective Measure extends audience measurement into Africa

Effective Measure (EM) is pleased to announce the launch of its reseller partnerships in Ghana, Kenya and Nigeria. Engineering the idea that brands which spend marketing dollars in digital media may have confidence in the information that is being provided to them by their agencies and media owners.

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