Company News Feed

Born to run

When Mercedes-Benz Vans in Germany launched a new brand tagline – Born to Run – that guaranteed great service in record time, the South African team needed a simple idea to illustrate the exacting standards required to live up to this new brand promise.

Mobile commerce infographic, brought to you by BuzzCity

Infographic of mobile commerce in South Africa 2014, brought to you by BuzzCity.

Football World Cup 2014 – Let The Marketing Games Begin

From this week (June 12) to mid-July, over 3.2 billion people will be focused on the single most popular sporting event in the world. The FIFA World Cup kicks off on June 12th in Brazil, the country that is synonymous with football, or soccer as we and the Americans call it.

FCB Repositions As Behaviour Change Specialist

FCB South Africa and its agencies have adapted their strategic offerings to reposition themselves as the behaviour change specialists.

34 launch their own award-worthy wine label, The Grape Shed.

At 34 we know a thing or two about selling alcohol. So we thought we’d launch our very own wine label.

Cannes Judges Impressed By Brands Intent On Making A Difference

Mirroring a global consumer trend towards socially- and environmentally-responsible products and services, judges at the Cannes International Advertising Festival were inclined to award brands that endeavour to make a difference in the world.

MMA announces new appointments to EMEA board of directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.

Y&R SA And Colgate Win Their First Ever Radio Lion

Y&R South Africa is celebrating their first ever Cannes Lion Radio win for the Colgate Plax ‘Surprise Party/Teacher Greeting/Wedding’ radio campaign.

More data, better analysis to combat dwindling organic reach on Facebook

A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.

34 saving indigenous forests one braai at a time with Castle Lager

As South Africa’s original beer, Castle Lager is dedicated to all things local. So when something as important as the countries indigenous plant life being threatened by invasive alien plants came to their attention, the brand was keen to act.

Y&R SA wins two bronzes at first-ever Health Lions

Y&R South Africa is one of the first local advertising agencies to be awarded Cannes Lions at the first-ever Health Lions ceremony.

2014 APEX awards a resounding success!

On the 10th June at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2014 APEX awards. And what an event it was!

The Sound & The Fury Takes Inaugural Break.Make.Create

A team going by the name The Sound & The Fury has won the inaugural Break.Make.Create hackathon held on June 5 and 6 in Cape Town, 2014’s Design World Capital.

The ACA announces the 2014/2015 Board of Directors

On Tuesday 3rd June 2014, The Association for Communication and Advertising (ACA) held its 67th Annual General Meeting at the AAA School of Advertising campus in Johannesburg.

Celebrities brave gigantic ice bed to launch 2014 Nedbank Winter Campaign

An enormous bed made of ice drew dozens of celebrities to Melrose Arch last night, for the launch of the 2014 Nedbank Winter Campaign, which seeks to bring warmth through blankets to the less privileged members of our society.

African game changers for growth

By Lynne Gordon. The mobile revolution is changing the landscape in Africa – but perhaps not in the ways you’d expect.

The sweet smell of success — what drinks giant Diageo learnt from the fragrance sector

by Hazel Barkworth. On the surface, perfume is a category that has a lot in common with alcohol: the importance of brand and marketing, the role of packaging, the sensory element. But there was one key difference. Perfume brands are masters at creating powerful emotional connections with women, something that alcoholic spirits tend to lack.

A cultural eye on trends shaping consumer behaviour

by Hazel Barkworth. When we look at the small cultural shifts that beckon change – the emerging behaviours that are just reaching the mainstream – it seems that consumers are going to expect more than ever. Here are the top six trends shaping consumer behaviour right now.

The brand contract vs the political contract

By Andrew Welch. As we awaited the outcome of SA’s fifth national election, I was struck by a number of parallels between the world of politics and the world of brands and branding. In the brand world, we are adept at being courted by competing products, services or companies, all vying for our attention and custom. We are much less adept at being courted by political parties.

Role enhancements at Y&R SA’s team Pick n Pay promises even greater service delivery

Y&R SA’s Johannesburg and Cape Town office recently announced strategic appointments and role enhancements within Team Pick n Pay to deliver ongoing, top-notch service to this leading retailer.

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