Company News Feed

The Jupiter Drawing Room (Cape Town) launches new campaign for Budget Insurance

The Jupiter Drawing Room (Cape Town) has launched a new campaign for short-term insurance company, Budget Insurance.

A new era for Draftfcb South Africa

Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group.

New TVC For Hilux Builds On Toughness Rubs Off Proposition

Toyota South Africa has added another television commercial to its ‘Toughness Rubs Off’ campaign for the Toyota Hilux.

The Jupiter Drawing Room (CT) launches new campaign for Windhoek featuring Drogba

The Jupiter Drawing Room (Cape Town) has created a Pan-African advertising campaign for premium beer brand Windhoek Lager, featuring football legend Didier Drogba.

MACHINE innovates with engaging and quirky take on a corporate gift

Tasked with creating an innovative and engaging gift for the attendees of the annual Habari Media Tuongee symposium, Machine produced a bespoke gift box that was not only useful and beautiful but that also heightened anticipation surrounding the exclusive networking weekend.

The Jupiter Drawing Room (Cape Town) develops new social media campaign for Protea Hotels

Protea Hotels has launched a new social media campaign to bring to life the stories that happen in their hotels. The brand has produced as series of Vine videos that will shared over Twitter, and which depict what goes on behind the closed doors of a hotel room.

Andy Gilder from MACHINE wins Best Digital Strategist at the 2013 Bookmarks

The country’s leading minds in digital judged Andy Gilder, MACHINE’s Head of Group Digital Strategy, South Africa’s Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night.

Draftfcb Johannesburg Shows How To Make A Difference In First 1000 Days

Draftfcb Johannesburg and several of its service provider production companies – Bioscope Films, Orchestra Blue Post Production, Blade, Freq’ncy – are showing how South Africans can make a difference in just 1 000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space.

Hellocomputer – Future Makers

Hellocomputer, which led the gold awards table at Bookmarks 2013, is reinventing itself for future growth and innovation.

John Brown Media wins Youth Market category at 2013 MPASA PICA Awards

John Brown Media, part of a leading global content agency, received top honours at the annual MPASA PICA Awards, held last week at Emperors Palace Hotel Casino Convention Resort. Recognised for their outstanding work in the Youth Category for Totem Magazine, the agency also walked away with Columnist of the Year for Fresh Living magazine and was highly commended in three other categories.

More New Business For Draftfcb Johannesburg

Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.

New Campaign ‘Valley of Reflections’ Toyota Fortuner’s Beauty

A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display.

New Millennium Goals

As the world nears the 2015 deadline for meeting the eight Millennium Development Goals (MDG) agreed to by all the world’s countries and all the world’s leading development institutions, a United Nations panel chaired by UK prime minister, David Cameron, calls for an end to extreme poverty by 2030. This ambitious target goes far beyond that set by the MDG, with panellists expressing the view that wiping out extreme poverty (defined as people earning less than US$1.25 a day) ‘can be done’. Added Value South Africa’s Camilla Howson explores how brands can, in partnership with government and NGOs, help uplift the world’s poorest people.

Hellocomputer Takes Most Golds At Bookmarks 2013

Digital specialist Hellocomputer walked away from the 2013 Bookmarks with most of the awards ceremony’s golds having accounted for three of the nine awarded last night (November 14).

Best Of The Best, Baby!

Draftfcb Johannesburg’s new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.

New Business For Draftfcb Johannesburg

After a hotly-contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.

Western Cape Government Is ‘Better Together’ With Y&R

Y&R Cape Town has been awarded the above-the-line and below-the-line marketing design for the Western Cape Government in two separate pitches.

Hellocomputer Throws Hat Into The Digital Media Planning Ring

Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.

Launch A New Brand? Or Stretch An Existing One?

Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to stretch your brand? Alison Tucker, a director and senior consultant at brand development and marketing insight consultancy Added Value, takes a long, hard look at brand stretching.

Is Chanel out-styling Louis Vuitton?

You might think that the entrenched and globally-recognised luxury brands have no problem generating Cultural Traction™, associated as they have long been with glamour, glitz, aspiration and desire. But you would be wrong. Brand development and marketing insight consultancy, Added Value’s latest Cultural Traction™ study reveals that the (for many) iconic  Chanel and Louis Vuitton […]

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