Company News Feed

Let’s Get Real – The Power Of Brand Authenticity

Issued by Y&R “Authenticity is the benchmark against which all brands are now judged.” John Grant – The New Marketing Manifesto

With an abundance of brands to choose from, and a wealth of information available from both the companies that manufacture them and the people who buy them, honesty and authenticity are emerging as the values that matter most, in a new era of branding.

Kingsley Potter Joins Y&R Johannesburg As Managing Director

Y&R Johannesburg has appointed Kingsley Potter as its Managing Director effective 14 January 2013. The appointment follows the departure of Melanie Behan, who left the agency late last year to pursue a new career path outside of advertising.

Draftfcb Cape Town Unites Two African Originals

Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.

New Vodacom Campaign Issues Challenge To Soccer Rivals

A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.

Hamster Called Squeaks The Winner In Hellocomputer’s first Hack-a-Thon

One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.

Draftfcb On The Podium At Adfocus 2012

Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.

‘New Klipdrift Export TVC Highlights Ageless Appeal

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.

Fresh Living Magazine Scoops Four PICA Awards

Pick n Pay Fresh Living, SA’s top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held last night, 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.

Jupiter calls for participation in the Constructus Masterclass

The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate.

MACHINE’s ingenious Halloween campaign

MACHINE recently launched this year’s ingenious Marmite Halloween tactical campaign, ‘Don’t be afraid of the Dark’, which encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.

Draftfcb: Engen Primax Unleaded Offers Motorists The Best Of Both Worlds

November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.

The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.

New Yaris TVC Makes Great Deal Of Sense

Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Socialising enterprise is the biggest social media trend right now

Social media is no longer about the platform, it is about how to build social businesses and brands.This finding is among social media trends identified by industry pundits interviewed by local trendwatching site, TREND., for an indepth report into social media.

Called, ‘Socialising enterprise’, the trend report, sponsored by Quirk,states that social media works for great brands which deliver on their promises, like with any other facet of marketing strategy.

Vodacom Summer Blitz ‘Nice’, ‘Twice’

‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.

While remaining true to the company’s over-arching promise of ‘Power to You’, the promotion is a major component of Vodacom’s intention to give customers more this summer.

Most Astounding Sight Of 2012? Rugger Buggers In Pink

One of the most astounding campaigns of 2012 has to be the Bulls’ ’Get Your Pink On’, a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking.

Hellocomputer scoops 10 accolades at the 2012 Bookmarks Awards.

Hellocomputer, one of South Africa’s most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.

The agency was awarded with a total of 10 accolades across a variety of categories demonstrating its ability to deliver results-orientated creativity.

The death of TV advertising would be good for ad agencies

For at least half a decade, the demise of the traditional TV industry has been predicted. Much like newspapers before them, the changing face of technology and on-demand content is stealing eyes away from their traditional channels and the advertising that funds them.

The print industry ignored this for a decade – one of booming success – but these were death throes, and they eventually collapsed. At the moment, TV is facing all the same warning signs; the same audience moving to consuming their entertainment through different media – online, on-demand and recorded on PVRs. And just like print before it, TV is going to have to eventually deal with their share of media spend shrinking dramatically.

Cheeky Hilux Ad Gets Cheekier

The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.

Draftfcb Cape Town Highlights Engen’s Positive Impact On Our World

Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation from Draftfcb Cape Town that broke early in October this year.

Fresh Living team takes two awards at the Annual Galliova Awards

It’s no surprise that the John Brown Media team behind South Africa’s favourite food magazine, Pick n Pay’s Fresh Living, received top results at the annual Galliova Awards on the 19th of October – with talented foodies Justine Drake and Anke Roux being recognised for their outstanding work.

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