Company News Feed

Hellocomputer, Draftfcb Launch Hack-a-Thon To Boost Industry Creativity

To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon.

Draftfcb Cape Town Drives TV Game Show For Engen

Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.

Rewarding Social Media Engagement for Red Heart Rum

Hellocomputer, one of South Africa’s leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.

LG Electronics “Washing Tunnel”

To demonstrate an under counter washing machine’s unique capabilities and capacity LG and Y&R decided to take advantage of the 2011 Rugby World Cup. LG’s 11kg steel washer was built in front of the player’s tunnels during the international sports event of Super Rugby.Players would run out onto the field clean, play the heavy dirt duty sport, go back into the washing machine tunnel during half time, talk strategy, change into clean kits, and when the second half resumed they came back out of the washing machine tunnel clean.

Ad Agency of the Future by Y&R SA CEO Andrew Welch

As I stare at my laptop, idle index fingers poised over a lifeless keyboard, I can’t help but think that punching out another pronouncement on our glass-half-full golden future or glass-half-empty inevitable demise is going to do little to keep anyone reading beyond this. Though I can’t guarantee the golden future bit, I can offer a few simple truths I believe will shape success, all the while avoiding the predictably glib outcries of “it’s all about digital, viral, guerilla, mobile, word of mouth, social… ”

Virgin Atlantic Airways “Luggage Tags”

How do you let people know that Virgin Atlantic is the most affordable way to travel to London when you have little budget to reach them?

Land Rover “Night Eyes”

Lion Bush Baby Buffalo The Land Rover Defender Night Eyes campaign, cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes […]

Olmeca Tequila Social Media Success With Hellocomputer

Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.

The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.

Johannesburg Zoo “Night Tours”

Aries Leo Scorpio Our print campaign promoting the night tours of the nocturnal animals at the Johannesburg Zoo. Created by Chief Creative Officer – Graham Lang, Executive Creative Director – Rui Alves, Art Director – Cameron Billing, Illustrator – Cameron Billing, Art Buyer – Katherine Legg, and Account Manager – Riaan Koster.

Trust in How

By Y&R SA CEO: Andrew Welch In media interviews it is often said that the question most feared by the unsuspecting interviewee is the simple ‘Why?’ Beneath its benign and familiar surface, lies a probe so searching and a trap so open, that even the most rehearsed response is unable to withstand such limitless scrutiny. […]

Toyota Tells Consumers To ‘Go Play’

Toyota Senior Manager for Marketing Communications and Planning, Pieter Klerck, briefed Draftfcb Johannesburg to develop a campaign that showcased the new car’s road-holding capabilities and dynamic abilities.

Hellocomputer charges ahead with Social Media

Hellocomputer, one of South Africa’s leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.

2012 Pendoring Winners: Digital drought broken, Ogilvy walks away with Prestige Award

After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.

The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.

Edgars Club Magazine Evolves into Nifty Handbag-Sized Format

In line with the global publishing trend pursued by international fashion titles, Edgars Clubmagazine re-launches this month in a nifty new handbag-sized format. Along with the new compact size, an extra 16-page section will be added

MACHINE Insights – Quirky Food Habits of Consumers

Consumers are creatures of habit when buying food, a survey by Answered, the research arm of digital agency Machine has found.

“Consumers typically have a brand repertoire when they shop as a means of ‘survival’, owning to the massive brand options available when browsing in-store,” says Adrian Hewlett, the agency’s CEO.

They conducted an online poll last month to test the South African consumer’s relationship with food brands and advertising.

Toms Fels joins MACHINE as Deputy MD

Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions.

In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist business divisions within MACHINE, fostering the growth of the inherent strategic abilities and, in turn selling this turnkey solution to the agency’s existing and potential clients.

Hellocomputer Dominates July’s Digital Platform

Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle.

John Brown Media expands Edgars Club portfolio with digital win

John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.

Record-breaking number of Pendoring Finalists

First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town.

Pendoring ‘Vat Oor’ Thanks To Draftfcb Cape Town

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.

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