Company News Feed

Growing brand belief

Engage Joe Public, Joe Public United’s specialist Public Relations & Communications agency for the group, has steadily been converting and retaining business as they enter their third year of growth. In the first quarter of 2016 alone, the specialist agency has landed no less than five diverse, new accounts.

ACA celebrates 159 new entrants into the profession

The Association for Communication and Advertising (ACA), in conjunction with its very own Birthplace of Brilliant, the AAA School of Advertising (AAA), welcomes the entry of 159 new graduates to the profession.

M&C Saatchi Abel helps #GiveChildhoodBack to Africa’s youngest patients

M&C Saatchi Abel has conceptualised and executed a campaign to assist The Red Cross War Memorial’s Children’s Hospital raise funds for an expansion and upgrade.

The utilisation of the supporter spirit in cricket activations

The 2015/2016 Sunfoil English Test Cricket Series, which comprised four Five-Day Test Series matches, concluded at SuperSport Park in Pretoria earlier this year. For the team from Y&R SA’s Durban office, who executed the stadium activations on behalf of their client, Sunfoil cooking oil, it was a project that highlighted the unique nature of Activation as a marketing discipline within the sport and cricketing space.

Demographica appoints heavyweight client service director

Advertising agency all-star Phillip Britz has been appointed as the client service director for full service specialist agency Demographica.

Egg & Arcade both feature at Creative Circle Ad of the Year

Egg Films and its sister company Arcade Content both featured prominently at last week’s Creative Circle Ad of the Year Awards, with Dani Hynes working on the Digital Ad of the Year; Rob Smith and Jason Fialkov being part of the campaigns that came second and third respectively in Integrated; and Terence Neale having three finalists in the Film category.

It’s all about nation-building

The mission of Pendoring is to promote not only Afrikaans, but multilingualism as well.

Jason Fialkov’s ‘First Kiss’ love story featured in Shots

Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. The spot was recently featured in leading international trade magazine Shots. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale.

Adoration, respect, homage — yes, it must be a Debonairs Pizza delivery

Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker – the Ultimate, a man-sized 5 sausage Tripleecker.

Joshin Raghubar, founder of iKineo, is named a 2016 Yale World Fellow

iKineo founder, Joshin Raghubar is named a Yale World Fellow: one of only 16 people chosen for this prestigious global leadership development program at Yale University.

Ignition thinking for Ignite Joe Public and its new shopper marketing offering

Ignite Joe Public is proud to announce the launch of its latest Shopper Marketing division, which is expanding the specialist agency’s integrated offering.

Samsung remains number one for mobile phone devices in South Africa with 41 percent

Effective Measure and the IAB South Africa have released the latest report on South Africa’s mobile and data usage and growing smart phone adoption.

Speed networking with Effective Measure

Tuesday, March 15th saw the first Speed Networking event hosted by Effective Measure and Native VML.

The event, and more events like it, aim to connect agencies and publishers who might not have had the chance to work together before.

WCG, Suzelle DIY and Helen Zille unite to save water this World Water Day

On World Water Day on Tuesday, 22 March 2016, Western Cape Government (WCG) joined forces with the quirky Suzelle DIY and Western Cape Premier Helen Zille, in an attempt to illustrate practical ways to save water in the drought-ridden district.

Pendoring breaks new ground

Celebrating its 21st year in style, the Pendoring Advertising Awards has truly come of age by opening its doors to all of South Africa’s indigenous languages.

Koo Govender appointed CEO for Dentsu Aegis Network South Africa

Koo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa and will be reporting into Dawn Rowlands, CEO Dentsu Aegis Network Sub Saharan Africa.

New campaign for Sanlam gets South Africans to think about their savings expectations

The campaign features a series of filmed experiments at a restaurant, a bookstore and an ice-cream shop. In each experiment, unsuspecting subjects are getting less than they bargained for. The videos aim to make people aware that they generally don’t like to accept less in life – and to get them thinking about why this attitude should also apply to their savings, especially with solutions like tax-free savings accounts around.

The most meaningful 45 minutes of Lebogang Rasethaba’s career

Arcade Content director Lebogang Rasethaba recently directed two short documentaries for Operation Smile as part of Y&R South Africa’s gutsy live cross-platform idea #Operation45.

Effective Measure and IAB SA Digital Industry Survey Goes Live

After almost 6 months of planning, Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey

Effective Measure Event Recap

The 2016 IAB Summit was a truly inspiring and exciting event! Gathering industry leaders, movers and shakers in one room is bound to trigger creativity and fuel inspiration for a productive and game changing year ahead.

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