Company News Feed

Fresh Living Magazine available free to Smart Shoppers – on shelves now

The March edition of Pick ‘n Pay’s popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier, will be the first time the increased print run of half a million will be on shelves. Filled with content celebrating the last days of summer and the Easter season, the magazine will be available from 9th March and is free to all Smart Shoppers, on a first come first served basis.

34 invites cricket fans to ‘Feel The Rumble’.

The Gauteng Cricket Board appointed 34 to launch a campaign to highlight and celebrate the stadium’s unique viewing experience and infectious vibe.

Schoolboy one-upmanship drives home new Toyota Hilux launch message

Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country’s moms and dads, grannies and grandpas.

Rob Smith takes home two Bookmarks

Arcade Content’s Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa’s premier digital awards.

Is your business drowning in data?

Big data is all the rage in business, but are we looking at the right data? Are we bogged down by too much data? If we are more selective about the data we look at, can we benefit from a more in-depth understanding of the customer?

M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016

At this year’s Design Indaba, Nedbank underscored its positioning as South Africa’s green and caring bank with its innovative Wonderland Project

aaa welcomes a new chairperson

Taking over from Nkwenkwe Nkomo is Marella O’Reilly who has been a member of the aaa Board for a number of years.

#Budget2016 from a marketing and communications perspective

It is just a few days since Minister of Finance, Mr Pravin Gordhan delivered his annual budget speech and whilst the South African economy is currently experiencing challenges, there is some good news.

Kyle Lewis short film for Riky Rick selected as Shots’ HotShot

Arcade Content’s Kyle Lewis directed Exodus, a nine-minute short film showcasing five tracks from South African rapper Riky Rick’s gold-selling debut album, Family Values.

Finding the best agency-fit with the ACA Agency Locator

South Africa’s recognised industry body for the advertising and communications sector, the ACA (Association for Communications and Advertising South Africa) launched an online tool that will change the way marketers search for agencies, saving them time and money in the process.

Ground-breaking BBBEE deal for Africa’s oldest communications group

FCB Africa has concluded a BBBEE deal that it believes will have a profoundly positive influence on young black women as well as a major impact on South Africa’s economy in the years ahead.

Arcade up for five video Bookmarks

Arcade Content directors have five nominations in the Branded Content and Online Video Production categories at the 2016 Bookmarks, South Africa’s premier digital awards.

Icon status: How those at the top of the heap are doing it, and how start-ups are tackling it

What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Brand and marketing consultancy, Added Value, looks at the defining characteristics of iconic brands and highlights some stand-out examples of iconic activity.

Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month – nearly one billion gigabytes. For advertisers and publishers alike, the struggle to direct content to the right eyes and ears is real.

Effective Measure publisher profile – February 2016

Marc du Plessis is commercial director at Spark Media, which is a fusion of Habari Media and NAB, a division of Caxton Publishers.

South Africa Online – January 2016

Monthly IAB infographic.

aaa Johannesburg campus extends registrations to 15th Feb

The aaa in Johannesburg is still open for registration for its degree programs and invites those who dream of a career in marketing, advertising and communications to register until 15 February 2016.

Top 5 tips to reach iconicity

What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s Mélanie Bonnet and Caroline Sarkis look at the defining characteristics of iconic brands and highlight five tips to help your brand reach iconicity.

FCB Cape Town & Hellocomputer give Cancer Association of South Africa ‘balls’

There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls.

Three steps to iconicity

Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough by itself to achieve this. This is the view of brand and marketing consultancy Added Value’s Mélanie Bonnet, and Caroline Sarkis.

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