Company News Feed

FCB Joburg crafts Huletts’ first TVC in a decade

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.

Fresh Living Magazine goes up to half a million copies monthly — an industry first!

Fresh Living, November 2015John Brown Media South Africa is proud to announce a significant increase to the print run of Pick n Pay’s popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier.

iProspect SA wins Gold at the Assegai Awards for content marketing

iProspect South Africa recently received a Gold accolade at the 2015 Assegai Awards for Most Effective Use of Content  From left: iProspect representative Ziphelele Siwundla with Executive Director of the DMASA, David Dickens How do you get a younger, aspirational market not just excited about and admiring a car – but intrigued enough to actually consider […]

FCB makes ‘step change’ in Africa

FCB, part of the Interpublic Group of Companies (NYSE:IPG), has announced changes to the way in which it structures its business on the African continent.

King James Group leads in branded content at the Assegai Awards

King James Group (CT) walked off with six awards for excellence in direct marketing at the recent Assegai integrated marketing awards. Further reinforcing the agency’s leadership credentials, its big wins included a Black Spear for the Sanlam One Rand Man campaign.

New leadership ignites new growth

Ursula McAlpine joined Ignite Joe Public as its new managing director in August this year.

One Rand Man wins Black Spear at Assegai Awards

Sanlam One Rand Man, directed by Arcade director Rob Smith for King James, won the Black Spear for Most Effective Use of Content at the Assegai Awards.

Customer engagement dominates at 2015 Assegai Awards

The Assegai Awards, the direct marketing industry awards were hosted in Sandton on 12 November 2015. Customer engagement agency, iKineo had much to celebrate on the night after converting five of the seven entries into awards.

Vizeum clinches three Assegai Awards

We are proud to announce that Vizeum was awarded with three Assegai Awards.

Demographica wins big at the Assegai Awards 2015

With 10 wins out of 13 finalists at the annual Direct Marketing Association’s Assegai Awards last night, specialist advertising agency Demographica closes the door on 2015 with a celebratory bang.

Sunu directs message-on-a-bottle bromance for Castle

Egg Films’ Sunu directed Coming Home, Ogilvy Johannesburg’s new Castle Lager ad celebrating 120 years of the iconic South African beer.

Rowan Foxcroft and Graham Krige win the creativity jackpot

Art director, Rowan Foxcroft, and copywriter, Graham Krige, from Y&R South Africa’s Cape Town office, recently represented Y&R South Africa at the fourth annual LIA (formerly known as the London International Awards) Creative LIAisons, in Las Vegas.

One Rand Family places at Creative Circle Ad of the Month

Creative Circle has named Sanlam One Rand Family Integrated Ad of the Month for May-July 2015. Arcade’s Rob Smith directed One Rand Family for King James.

The Bakers ‘Bokke’ Iced Zoo biscuit — a clever well-timed idea

A simple, clever and well-timed idea can be very rewarding. Such was the case with the South African Bakers Iced Zoo® Biscuit social media post created by M&C Saatchi Abel Gauteng — wishing the Springboks well for the semi-final match in the Rugby World Cup.

Take advantage of mobile in Africa: learn from China

With legislation driving growth in gaming, technology opening up opportunities in cosmetics, and beacons and QSR driving retailing, mobile innovation is happening in every market in China. So much so that mobile e-commerce expenditure for 2015 will be four times higher in China than in the United States. Given this, we’d be silly if we didn’t watch the market carefully and learn what we can to take advantage of mobile in Africa. Strategic marketing consultancy, Added Value, highlights a handful you might find worthwhile.

Differentiating brands for growth in a cluttered market

At Added Value, we use Yung’s archetypes as a base for character development. Through a combination of archetypes we are able to bring personality to products and services helping to support a brands positioning and ultimately connecting with consumers on a deeper, more emotional level.

Carat wins at the prestigious AMASA Awards

We are delighted to announce that Carat won two awards at the Advertising and Media Association of South Africa (AMASA) Awards.

Lebogang Rasethaba directs Aewon Wolf in Cell C ads

Egg Films’ Lebogang Rasethaba directed two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.

Dentsu Aegis Network adds lifestyle marketing pillar “MKTG” to global brand network

Dentsu Aegis Network today announces the formation of a ninth global network brand, MKTG, the lifestyle marketing agency it acquired in August 2014.

Y&R South Africa cracks top 3 in creative league rankings

Following this year’s Loerie Awards, Y&R South Africa has achieved its best ever ranking in the Creative Circle Ranking for Group Agencies and the Loeries Official Rankings, cementing a position in the top 3 respectively.

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