Company News Feed

Egg tops Loerie rankings; Arcade off to a dream start

Egg Films is the highest-ranked South African production company in the official Loerie Awards rankings for 2015.

King James Group ranked SA’s top creative agency

King James Group (CT) has taken the number one spot on three of the most important tables of the Loeries Official Rankings, released yesterday.

Marketers: Get yourself a front row seat in your consumers’ lives

As market researchers, we are constantly trying to keep up with consumer behaviour. We want to understand what consumers use our clients’ products for, and most importantly, how they use them.

Edgars — a fashion content curator

M&C Saatchi Abel worked with Edgars to launch its new website which pitches it as a fashion content curator.

The courageous Doug Larter joins the Heroes

After graduating with a degree in Philosophy, Classics and English in 1998, Doug Larter realised that at some stage he would actually have to work for a living and decided that a career in advertising was better than having a real job

Picking it up with Makro and 34

Makro lockers have been installed at nine Sasol and McDonald’s outlets in Gauteng, allowing online shoppers 24-hour access to collect their purchases.

Riky Rick calls FUSEG “best music video of my career”

Arcade Content’s Kyle Lewis directed ‘FUSEG’, the new Riky Rick x Cassper Nyovest x Anatii music video.

King James Group named African Agency of the Year for the second year running

The King James Group has once again been named African Advertising Agency of the Year at the annual African Cristal Festival. The Festival, held in Morocco this past weekend, stands as the first “summit for media and communications” dedicated to Africa and brings together African and international experts to celebrate exceptional work produced on the continent.

In addition to the coveted title of Agency of the Year, the group also walked away with a further nine awards across three client brands and five categories.

How to personalise customer loyalty programmes that engage and deliver click through results

In the 1990’s, the modern-day loyalty programme was the innovation, but more than a decade later, is it anything more than brand hygiene? Five years ago, Andrew Hall, the Managing Director of Hero, a strategic marketing and advertising agency, saw this writing on the wall.

Growth by design for Jet

Growth by design: Iconic South African fashion brand, Jet, recently repositioned itself from Jet Up and Save to “Feel Good Fashion for Everyone”.

The revival of feminism: Are South African brands sleeping?

What used to be a mostly first-world concept, feminism has become a popular movement in developing countries like India, Kenya and South Africa. This points to a significant cultural shift, a change in the way that women see themselves and their role in society, regardless of social status and income.

Posterscope joins world’s largest OOH ad campaign for UN

In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope is proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.

iProspect SA wins 29 awards at the international W3 Awards

We are proud to announce that iProspect South Africa walked away with an outstanding 29 awards, two of which were gold and 27 silver at the 10th annual W3 Awards.

Lebogang Rasethaba’s pantsula orchestra music video

Arcade Content’s Lebogang Rasethaba directed In the Castle of My Skin, a new music video for award-winning UK jazz band Sons of Kemet.

Debonairs Pizza launches pizza innovation with TVC from FCB Joburg

Debonairs Pizza, South Africa’s leading quick service restaurant in the category, has launched its latest pizza innovation – the Cheesy Crunch Crust topped with nacho chips – with a 30-second television commercial from FCB Joburg.

Beyond the box … Breaking LSM stereotypes

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups. The industry, and the marketers it serves, must identify ways to define target market segments in a more holistic manner that encompasses both intrinsic and extrinsic variables.

Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her

A commercial spoofing the interaction between a Johannesburg Metro Police Department (JMPD) officer and the man who attempted to embarrass her on social media and failed has broken on South Africa’s airwaves.

The evolution of anti-immigration advertising

The last time an advertising agency was approached to address the anti-immigration crisis, DC-based Elevación delivered thought-provoking, intelligent and inspiring work. That was in 2004.

Nkanyezi Masango returns from Ad Stars judging in Busan

Creative director at Y&R South Africa’s Cape Town office, Nkanyezi Masango, recently represented the agency on the film jury at a prestigious international award festival in South Korea.

The buzz around 34 and Jack Daniel’s Tennessee Honey

When Brown-Forman approached 34 to introduce a new variant of Jack Daniel’s through an innovative trial programme, the agency came back with a surprisingly creative shopper approach that grabbed consumers’ attention and helped put product into willing hands: Jack Daniel’s Tennessee Honey presents The Hive.

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