After graduating with a degree in Philosophy, Classics and English in 1998, Doug Larter realised that at some stage he would actually have to work for a living and decided that a career in advertising was better than having a real job.
After 17 years in the industry and countless hours of overtime, Larter has worked as Copywriter and Creative Director at most of the top ad agencies in South Africa. In this time he has had the privilege to work on a range of blue chip brands including: Woolworths, Shell, Engen, Santam, Savanna, Hansa Pilsener, SA Rugby, Klipdrift Brandy, Captain Morgan, Puma, Ster-Kinekor and Checkers.
He is proud to have been part of a series of campaigns that have been awarded both locally and internationally. Most recently and notably, a bronze Cannes Lion for Die Burger in 2012 and two merits and an in-book mention at the One Show for Project Phoenix in 2015.
These days, Larter sees himself as a truly integrated creative thinker with strong strategic ability and a focus on creating result –driven work.
Larter firmly believes that the industry needs to move back to a centralised agency model and arrives at Hero as newly appointed Creative Director, he excited about the agency’s capabilities and the fact that the business offers clients a truly integrated suite of products.
“For years Hero has been largely un-sung, but has been quietly getting on with the business of delivering results for clients,” says Larter. “I am massively impressed by the agency’s offering and this position represents an opportunity for me to work with a team of like-minded people who share my passion for creating standout work that makes a difference.”
Larter still thinks that being in advertising is better than having a real job.