Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’.
Created by the agency’s Executive Creative Director Jonathan Deeb, Creative Director Gareth Paul, Art Director Kevin Yong and Copywriter Bonginkosi Luvuno, the campaign is tracking well and certainly encourages hungry South Africans to satisfy their cravings, on the double.
To communicate the promotion’s proposition for the brief period for which it ran, the agency focused above-the-line developing a television commercial that flighted on SABC, ETV and DSTV channels.
Shot by Hungry Films by Director Ian Difford and produced by Jackie Nel and Neil Hindle, the ad was two days in the making in-studio. You can see it here:
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.